The target audience for Social Indoor's advertising network is two-fold. Firstly, and most directly, it is the *consumers* who frequent the venues where Social Indoor's screens are placed. This includes patrons of restaurants, bars, fitness centers, salons, medical offices, automotive service centers, and other high-traffic local businesses. These consumers are typically people who are out in their local community, often waiting, dining, or engaging in leisure activities, making them a receptive audience for local advertisements. They are likely residents of the immediate geographical area surrounding the host venues, making them ideal targets for businesses looking to attract local customers. Secondly, the target audience also includes the *businesses* that host Social Indoor's screens. These are venues seeking to enhance their customer experience by providing engaging content, potentially offsetting costs through revenue share, and benefiting from cross-promotion within the network. They are businesses that value modern amenities and seek ways to add value for their customers while potentially generating passive income. This holistic approach ensures a robust network for advertisers and a beneficial partnership for host locations.