Snag Solutions targets small to medium-sized to enterprise-level software development companies, particularly those that are scaling rapidly and experiencing an increasing volume or complexity of production incidents. Their ideal customers are organizations that prioritize system reliability, developer productivity, and continuous improvement. This includes SaaS companies, e-commerce platforms, FinTech firms, and any business heavily reliant on stable software operations. The target audience is actively using collaboration tools like Slack, project management tools like Jira, and version control systems like GitHub, as Snag's value proposition is heavily built around integrating with these existing workflows. They are teams that understand the significant cost of downtime and slow incident resolution, and are willing to invest in tools that streamline their incident management, post-mortem processes, and knowledge sharing for improved system uptime and team efficiency.