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Smartpath.id Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Startup Founder

Education: Bachelor's Degree, Business Administration

Age: 25

Gender: Female

Occupation: Online Course Creator

Education: Bachelor's Degree, Education Technology

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInInstagramYouTube

Goals

  • Advance into a leadership role within her tech company by acquiring new skills and certifications
  • Build a strong professional network that can open doors to future opportunities and collaborations
  • Achieve financial independence and explore investment opportunities to secure her future.

Pain Points

  • Feeling stagnant in her current role due to limited opportunities for growth and skill development
  • Difficulty in finding time for continuous learning and upskilling amidst demanding work schedules
  • Navigating complex corporate structures and office politics that hinder her career progression.

Smartpath.id Geographic Distribution

Smartpath.id's primary market is Indonesia, followed by the US, India, Singapore, and Malaysia, indicating a focus on both domestic and key international markets.

Top Countries

Indonesia flag

Indonesia

45%
United States flag

United States

15%
India flag

India

10%
Singapore flag

Singapore

7%
Malaysia flag

Malaysia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are primarily from mid-to-high-income households of 2-4 people, reflecting a segment that invests in self-improvement.

Employment Status

Income Distribution

Education Level

Smartpath.id Behavior Analysis

Behavior Profile

Online Learning
Skill Enhancement
Career Growth
Flexible Learning
Expert Content
Professional Development
Technology
Personal Development
Productivity Tools
Entrepreneurship
Financial Planning
YouTube
LinkedIn
Facebook
Desktop Usage
Android Usage
Upskilling
Continuous Learning
Networking
Information Consumption

Device Breakdown

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