Smalls Sliders : Market and Competitor Analysis

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Smalls Sliders is a rapidly growing quick-service restaurant (QSR) franchise specializing in fresh, made-to-order cheeseburger sliders. They differentiate themselves through their simplified menu, small footprint "Can" restaurants, and distinct branding. The company is experiencing rapid expansion, driven by strong franchisee interest and impressive average unit volumes.

Company : Smalls Sliders

Industry : Quick Service RestaurantFood and BeverageFranchising

Major Markets

United States

Canada

United Kingdom

Key Competitors

White Castle

Krystal

Five Guys

Smalls Sliders Key Value propositions

Franchise Opportunity

Quality Ingredients

Convenience

Unique Branding

Smalls Sliders Latest news

Smalls Sliders: Cheeseburger Slider Restaurant

Smalls brings big opportunities for qualified franchisees. Huge actually ... Sign up for Smalls news, updates and rewards. Sign Up. Eat Smalls. Menu ...

Smalls Sliders | LinkedIn

For more information on how we're revolutionizing the QSR landscape, or to join our Smalls Squad, #SlideThru at www.smallssliders.com. Website: https://www.

Locations

Sign up for Smalls news, updates and rewards. Sign Up. Eat Smalls. Menu ... SMALLS SLIDERS® is a registered trademark of Smalls Sliders IP LLC, used ...

Smalls Sliders Goes Big with Celebrations for National Slider Day

May 14, 2024 ... For more information on how Smalls Sliders is the biggest thing to happen to burgers since buns, visit www.smallssliders.com. SOURCE Smalls ...

Smalls Sliders SWOT Analysis

Strengths

Unique "Can" restaurant modelStrong brand identityFocus on fresh, high-quality ingredients

Weaknesses

Limited menu optionsReliance on franchise modelRelatively new brand in the market

Opportunities

Expansion into new geographic locationsMenu innovation and diversificationStrategic partnerships and collaborations

Threats

Competition from established fast-food chainsChanging consumer preferencesEconomic downturn impacting consumer spending

Top Marketing Strategies for Smalls Sliders

Targeted Digital Marketing Campaign

Leverage social media platforms like Instagram and TikTok to reach millennial and Gen Z audiences with engaging content that highlights Smalls Sliders' unique brand and menu. This strategy will increase brand awareness and drive foot traffic to their locations.

Franchisee Incentive Program

Develop a strategic incentive program that motivates new franchisees to open locations in target markets. This program could offer financial incentives, training resources, or marketing support to attract high-quality franchise partners.

Strategic Partnerships and Promotions

Collaborate with complementary businesses like food delivery apps, local event organizers, and universities to expand reach and increase brand visibility. These partnerships will drive new customer acquisition and create opportunities for cross-promotion.

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Smalls Sliders User Persona

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Marketing Manager

Industry :

Food and Beverage

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

To find a convenient and affordable dining option for quick lunches during his busy workday that doesn't compromise on taste or quality
To discover trendy and shareable food experiences that he can enjoy with friends and colleagues after work or on weekends, enhancing his social life and creating lasting memories
To maintain a healthy lifestyle by making conscious food choices without sacrificing enjoyment, seeking out options that align with his fitness goals and dietary preferences while still satisfying his cravings

Frustrations

Limited healthy and tasty food choices near his workplace, forcing him to compromise between convenience, health, and flavor
Long wait times and crowded restaurants during peak hours, eating into his limited lunch break and impacting his productivity
Difficulty finding restaurants that cater to both his preferences and his friends' diverse tastes, leading to time-consuming debates and compromises when planning outings

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Franchise Owner

Industry :

Franchising

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

To invest in a profitable and scalable franchise opportunity with strong brand recognition and a proven business model, leveraging her entrepreneurial spirit and business acumen to build a successful venture
To create a positive and engaging work environment for her employees, fostering a culture of teamwork, growth, and customer-centricity that translates into a rewarding and fulfilling experience for both staff and patrons
To establish a strong presence within the local community, becoming a go-to destination for delicious food and exceptional service while actively participating in local events and initiatives to give back and build meaningful connections

Frustrations

Dealing with the complexities of managing inventory and supplies, striving to optimize stock levels to minimize waste and ensure smooth operations while navigating fluctuating demand and potential supply chain disruptions
Finding and retaining reliable and skilled employees who are passionate about the brand and dedicated to providing outstanding customer service, a challenge amplified by the competitive labor market
Effectively marketing and promoting her franchise location to stand out in a crowded market, requiring constant adaptation to evolving consumer trends and marketing channels to attract and retain customers

Name:

Jake Miller

Age :

22

Gender :

Male

Occupation :

College Student

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

To find a convenient and affordable place to eat between classes or during late-night study sessions that fits within his limited student budget and offers quick service to accommodate his busy schedule
To discover unique and exciting food experiences that he can share with friends and classmates, creating memorable social interactions and fostering a sense of community within his social circle
To satisfy his cravings for indulgent yet tasty food without breaking the bank, seeking out options that offer a balance between flavor and affordability while still providing a satisfying and enjoyable dining experience

Frustrations

Limited dining options on or near campus, forcing him to choose between expensive cafeteria food, unhealthy fast-food chains, or inconveniently located restaurants that require time-consuming commutes
Difficulty finding restaurants that cater to his dietary preferences or restrictions, as many affordable options lack variety or fail to accommodate specific needs, limiting his choices and impacting his overall dining experience
Long lines and wait times at popular restaurants, especially during peak hours, cutting into his limited free time and adding stress to his already busy schedule as he balances academics, social life, and personal commitments

Smalls Sliders Geographic and Demographic Insights

Geographic Insights: Smalls Sliders' primary market is the United States, followed by Canada and the United Kingdom. They see smaller opportunities in Mexico and Australia.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Mexico
1.5%
Australia
1.5%

Demographic Insights: Smalls Sliders primarily targets millennials and Gen Z (ages 18-34), with a slightly higher male preference. However, their appeal extends across various age groups.

Age Distribution

Gender Distribution

Smalls Sliders Socio-economic Profile

Household and Income Insights: The target audience for Smalls Sliders consists largely of individuals from households of 2-4 people, with a predominantly middle-income demographic.

Educational and Employment Insights: The majority of Smalls Sliders' target users are employed full-time or are students, typically with at least a high school education or pursuing higher education.

Households Size

Income Distribution

Education Level

Employment Status

Smalls Sliders Behavioral Insights

Interest-Based Insights: Smalls Sliders' target audience is interested in food, travel, technology, music, sports, health and fitness, and finance.

Technology and Social Media Usage: The target demographic heavily uses social media platforms such as YouTube, Instagram, and TikTok. They primarily use mobile devices, particularly Android.

Interests

FoodTravelTechnologyMusicSportsHealth and FitnessFinance

Device Breakdown

Social Media Usage

Smalls Sliders Top Competitors

Competitor	Estimated market share	Top domains
White Castle	40%	Sliders, Fast Food, Burgers
Krystal	25%	Sliders, Fast Food, Burgers
Five Guys	15%	Burgers, Fast Casual, Fries

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