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Smalls Sliders Target Audience
User Segments
Age: 18
Gender: Male
Occupation: High School Student
Education: High School
Age: 20
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 22
Gender: Male
Occupation: University Student & Food Service Worker
Education: Associate Degree
Alex Rodriguez
Goals
- Finding affordable and tasty food options for quick meals and hangouts with friends
- Balancing schoolwork with social life and extracurricular activities
- Saving money for future aspirations like college or a new gaming console
Pain Points
- Limited disposable income making dining out challenging
- Juggling academic pressures with personal time and social obligations
- Lack of convenient transportation to desirable locations or events
Smalls Sliders Geographic Distribution
Primarily US-centric with strong Southern/Midwestern presence. Actively expanding within North America, particularly in the Southern states, and eyeing broader US growth opportunities.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targets mid-income households, particularly those with 3-4 members seeking convenient, value-oriented family dining options.
Employment Status
Income Distribution
Education Level
Smalls Sliders Behavior Analysis
Behavior Profile
Device Breakdown
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