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Smail Auto Group Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 24
Gender: Male
Occupation: Retail Sales Associate
Education: High School
Age: 22
Gender: Female
Occupation: Food Service Worker
Education: High School
Maya Singh
Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Gig Economy (Part-Time)
Channels: InstagramTikTokYouTube
Goals
- Gain financial independence to reduce reliance on family support
- Secure a reliable and affordable car for daily commute to university and part-time job
- Save enough money to pursue a higher education degree after completing current studies.
Pain Points
- Difficulty balancing university studies with demanding part-time work schedules
- Limited access to affordable and dependable transportation options for daily activities
- Struggling to save money due to low income and rising cost of living.
Smail Auto Group Geographic Distribution
Primarily US-centric, with some presence in North America. Minor international reach due to the nature of car dealerships.
Top Countries
United States
95%
Canada
2%
Mexico
1%
Germany
0.5%
United Kingdom
0.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often families (3-4 person households) with medium to high income levels, indicating purchasing power.
Employment Status
Income Distribution
Education Level
Smail Auto Group Behavior Analysis
Behavior Profile
Automotive News
Family Travel
Online Research
Technology Gadgets
Social Media Usage
YouTube
Facebook
Instagram
Online Purchasing
Test Drives
Vehicle Features
Reliability Ratings
Safety Features
Customer Service
Digital Sales
Transparency
Website Accessibility
Brand Trust
Online Browsing
Mobile Devices
Device Breakdown
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