Sliding Toys Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Jigsaw Planet

Puzzle Baron

BrainBashers

Top Marketing Channels

Jigsaw Planet

Content Marketing
Examples: User-generated puzzle galleries, 'Puzzle of the Day' features, Themed puzzle collections
Campaigns: Seasonal Puzzle Challenges, User Showcase Contest, 'Create Your Own Puzzle' promotion

Social Media Marketing
Examples: Facebook group for puzzle sharing, Pinterest boards with puzzle images, YouTube tutorials for creating puzzles
Campaigns: Share Your Solved Puzzle, #JigsawChallenge, Daily Puzzle Sneak Peek

SEO & Organic Search
Examples: Keyword-rich puzzle descriptions, High-ranking blog posts on puzzle benefits, Optimized website for puzzle-related searches
Campaigns: Top 10 Jigsaw Puzzles, How to Solve Difficult Puzzles, Benefits of Daily Puzzling

Advertising (On-site/Programmatic)
Display ads for premium memberships, Affiliate links to physical puzzle retailers, In-game ads for related casual games
Ad-supported free tier, Premium ad-free experience, Partnership with puzzle brands

Partnerships & Collaborations
Collaborations with educational platforms, Licensing popular images/brands for puzzles, Partnerships with puzzle-making tools
Branded Puzzle Collections, Educational Puzzle Packs, Artist Spotlight Series

Direct Monetization (Premium Features)
Ad-free experience, Custom puzzle creation tools, Exclusive puzzle access
Premium Access Subscription, Unlimited Puzzle Uploads, Early Access to New Features

Vast library of user-generated content

strong community aspect

intuitive interface for puzzle creation and solving.

Reliance on user-generated content for variety

potential for low-quality puzzles

less focus on structured daily challenges.

Introduce more gamified elements

expand into mobile applications

partner with artists/brands for exclusive content.

Competition from other free puzzle sites

potential for content moderation issues

declining interest in traditional jigsaw puzzles.