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Slate Milk Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Personal Trainer

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree

Age: 20

Gender: Male

Occupation: University Student

Education: Associate Degree

Fitness Fanatic Fiona

Fitness Fanatic Fiona

Age: 28
Gender: Female
Occupation: Personal Trainer
Education: Bachelor's Degree
Industry: Fitness
Channels: InstagramYouTubeTikTok

Goals

  • Achieve new personal bests in weightlifting and endurance running
  • Maintain a lean physique and optimal muscle mass
  • Consistently consume enough protein to support recovery and growth.

Pain Points

  • Finding quick, healthy, and high-protein meal options when busy
  • Dealing with post-workout muscle soreness and fatigue
  • Remaining motivated during periods of slow progress or plateaus.

Slate Milk Geographic Distribution

Slate Milk primarily targets the US market, with smaller but significant presence in Canada, UK, Australia, and Germany, indicating potential for international growth.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often individuals or small households, frequently with medium to high income levels, reflecting a willingness to invest in premium health products.

Employment Status

Income Distribution

Education Level

Slate Milk Behavior Analysis

Behavior Profile

Health-conscious
Fitness Enthusiast
Active Lifestyle
Protein Intake
Lactose-free Preference
Convenience Seeking
Nutritional Awareness
Ingredient Scrutiny
Online Shopping
Physical Store Shopping
Community-oriented
Social Media Engagement
YouTube User
Instagram User
Facebook User
TikTok User
Digestive Health
Muscle Building
Recovery
Snack Consumption

Device Breakdown

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