Tag-N-Trac : Market and Competitor Analysis

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Tag-N-Trac is a technology company that provides full-stack IoT solutions for supply chain visibility and asset tracking. They offer a combination of hardware, software, and data analytics to track products at the item level throughout the supply chain. Their solutions aim to enhance efficiency, ensure regulatory compliance, and provide real-time insights into logistics operations.

Company : Tag-N-Trac

Industry : Internet of ThingsSupply Chain ManagementAsset Tracking

Major Markets

United States

India

Germany

Key Competitors

Samsara

project44

FourKites

Tag-N-Trac Key Value propositions

Real-Time Visibility

Data Analytics

Regulatory Compliance

Supply Chain Efficiency

Tag-N-Trac Latest news

Tag-N-Trac

NEWS/EVENTS · CONTACT US. Subscribe. Sign up for our mailing list to get latest updates and offers. Your mail id is Confidential. Contact us. contact@tagntrac.

Tag-N-Trac CEO, Venu Gutlapalli, on Addressing Supply Chain ...

Feb 17, 2022 ... ... https://www.tagntrac.com/careers/. Where do ... https://www.tagntrac.com/. Venu Gutlapalli's LinkedIn ... Latest News. SOCi, an EvoNexus Graduate ...

Tag-N-Trac | LinkedIn

https://ow.ly/bZku50QerSr Contact our team at [email protected] to see a demo of our industry-leading edge visibility, traceability, and condition ...

Tag-n-Trac Unveils Expansion of its Category-defining Global ...

Feb 6, 2024 ... Supply chain and logistics news. ... Especially important for cold chain and high ... Tag-n-Trac website at www.tagntrac.com. Media Contact: Venu ...

Tag-N-Trac SWOT Analysis

Strengths

End-to-end IoT solutionsReal-time data analyticsFocus on regulatory compliance

Weaknesses

Limited brand awareness compared to larger playersPotential dependence on third-party hardware providersRelatively smaller company size

Opportunities

Expansion into new geographical marketsDevelopment of industry-specific solutionsStrategic partnerships with logistics and technology providers

Threats

Competition from established tech giantsRapid technological advancements in the IoT spaceData security and privacy concerns

Top Marketing Strategies for Tag-N-Trac

Personalized User Onboarding

Tag-N-Trac can use personalized onboarding to guide users through the platform's features and functionalities, enabling them to quickly understand the value proposition and maximizing adoption rates.

Content-Specific Call-to-Action Optimization

Tag-N-Trac can optimize their call-to-actions based on specific content to increase conversions. This ensures users are guided towards the most relevant actions based on their current stage in the customer journey.

Product Benefit Reinforcement in Onboarding

Tag-N-Trac can reinforce the benefits of their platform during the onboarding process, showcasing how it addresses key pain points and delivers tangible value for supply chain managers.

Apply these strategies to your business with just one-click at Waxwing.ai

Tag-N-Trac User Persona

Name:

James Wilson

Age :

42

Gender :

Male

Occupation :

Supply Chain Director

Industry :

Pharmaceuticals

Education :

MBA, Operations Management

Preferred platforms

GOALS

Ensure end-to-end cold chain integrity for sensitive pharmaceuticals during transportation and storage to maintain product quality and comply with regulations
Optimize inventory management across multiple warehouses and distribution centers to reduce spoilage, minimize waste, and lower overall inventory costs
Leverage real-time data and analytics to make proactive decisions, anticipating potential disruptions in the supply chain due to unforeseen circumstances or external factors, and implement mitigation strategies.

Frustrations

Lack of real-time visibility into shipment location and condition leading to delays in identifying and addressing potential issues like temperature excursions or route deviations
Difficulty in integrating data from various legacy systems and software used by different stakeholders in the supply chain, leading to data silos and a fragmented view of operations
Manual, time-consuming processes for tracking shipments and managing compliance paperwork, leading to inefficiencies and potential for human error.

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Logistics Manager

Industry :

Food and Beverage

Education :

Masters, Logistics and Supply Chain Management

Preferred platforms

GOALS

Implement a robust track-and-trace system to monitor the journey of perishable goods in real-time, ensuring freshness and compliance with food safety regulations
Streamline warehouse operations by optimizing picking and packing processes, minimizing handling time, and reducing the risk of damage to fragile items
Integrate data from their IoT sensors with their existing ERP system to automate inventory updates, improve demand forecasting accuracy, and optimize production planning.

Frustrations

Dealing with inefficient manual processes for tracking expiration dates and managing product rotation, leading to potential for spoilage and waste
Facing difficulties in responding quickly to unexpected disruptions in the supply chain, like weather events or transportation delays, leading to delivery delays and customer dissatisfaction
Struggling to analyze large volumes of sensor data to extract actionable insights and optimize logistics operations effectively.

Name:

Mark Johnson

Age :

38

Gender :

Male

Occupation :

Operations Executive

Industry :

High-Value Goods Manufacturing

Education :

Bachelors, Industrial Engineering

Preferred platforms

GOALS

Gain real-time visibility into the location and condition of high-value assets throughout the supply chain to prevent theft, loss, and damage
Implement a system to monitor environmental conditions during transportation and storage of sensitive equipment to ensure product integrity and minimize warranty claims
Optimize logistics routes and delivery schedules by leveraging real-time traffic data and predictive analytics to reduce transportation costs and improve delivery times.

Frustrations

Lack of transparency and accountability in the supply chain, making it difficult to identify responsibility for damaged or lost goods
Difficulty in tracking the movement of goods across international borders, leading to customs delays and increased risk of theft or damage
Managing a complex network of carriers and logistics providers, making it challenging to ensure consistent service quality and optimize transportation costs.

Tag-N-Trac Geographic and Demographic Insights

Geographic Insights: Tag-N-Trac's primary market is the US with 60% user share. India follows with 20%, highlighting their established presence there. The remaining market is distributed across Europe and Asia.

Top Countries

United States
60%
India
20%
Germany
6%
China
5%
United Kingdom
4%

Demographic Insights: Tag-N-Trac's target audience is primarily males aged between 35-44, reflecting decision-making roles in supply chain and logistics.

Age Distribution

Gender Distribution

Tag-N-Trac Socio-economic Profile

Household and Income Insights: Target users typically fall in the medium to high income brackets and reside in households of 3-4 members, suggesting established professionals.

Educational and Employment Insights: The majority of users are highly educated, with most in full-time employment, indicating professionals seeking solutions to enhance their operations.

Households Size

Income Distribution

Education Level

Employment Status

Tag-N-Trac Behavioral Insights

Interest-Based Insights: Target users show strong interest in supply chain management, logistics, technology and data analytics, reflecting their need for optimized and data-driven solutions.

Technology and Social Media Usage: Users primarily utilize desktop devices and are highly active on LinkedIn, indicating a professional audience. YouTube and Twitter are also popular channels.

Interests

Supply Chain ManagementLogisticsTechnologyBusiness IntelligenceData AnalyticsManufacturingAutomation

Device Breakdown

Social Media Usage

Tag-N-Trac Top Competitors

Competitor	Estimated market share	Top domains
Samsara	35%	Fleet Management, GPS Tracking, IoT Solutions
project44	25%	Supply Chain Visibility, Freight Transportation Management, Real-time Tracking
FourKites	18%	Real-time Supply Chain Visibility, Predictive Analytics, Transportation Management

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