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The cybersecurity industry is experiencing rapid growth, driven by increasing sophistication of cyber threats like AI-powered phishing and the expanding digital attack surface. Organizations prioritize advanced solutions that offer proactive, multi-channel protection. Regulatory compliance and data privacy concerns further fuel demand for robust security measures, leading to continuous innovation and integration of AI and machine learning.
Total Assets Under Management (AUM)
Cybersecurity Market Size in United States
~Around 80-90 billion USD in 2023
(13.8% CAGR)
- Increased investment in AI-driven solutions.
- Growing adoption of cloud security.
- Heightened awareness of advanced persistent threats.
89.4 billion USD
Generative AI is increasingly used by attackers to create highly convincing phishing content, while also being employed by defenders to proactively identify and neutralize these sophisticated, human-like threats.
As applications become more interconnected via APIs, securing these interfaces becomes critical, leading to integrated security solutions that provide comprehensive protection across various digital touchpoints beyond traditional email.
Shifting from perimeter-based security, Zero Trust assumes no user or device can be trusted by default, requiring continuous verification and strict access controls, fundamentally altering how security is designed and implemented.
NIST CSF 2.0, released in February 2024, expands its scope beyond critical infrastructure to all organizations, adding a new 'Govern' function and emphasizing supply chain risk management and quantifiable outcomes.
This framework encourages organizations, including SlashNext's clients, to adopt more comprehensive and measurable cybersecurity practices, potentially increasing demand for advanced threat detection and incident response solutions.
Effective December 2023, the SEC mandates that public companies disclose material cybersecurity incidents within four business days of determination and provide annual disclosures regarding their cybersecurity risk management, strategy, and governance.
These rules significantly heighten the accountability for cybersecurity posture among public companies, driving demand for robust, transparent, and provable security solutions like those offered by SlashNext to ensure compliance and avoid penalties.
While CCPA was passed earlier, the California Privacy Protection Agency (CPPA) continued to finalize and enforce new regulations throughout 2023, particularly concerning data sharing, opt-out mechanisms, and privacy notices, reinforcing consumer data rights.
The ongoing enforcement and refinement of CCPA regulations compel businesses to implement stronger data privacy and security measures, directly influencing the need for solutions that prevent data breaches from phishing attacks.
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