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Industry Landscape

The cybersecurity industry is experiencing rapid growth, driven by increasing sophistication of cyber threats like AI-powered phishing and the expanding digital attack surface. Organizations prioritize advanced solutions that offer proactive, multi-channel protection. Regulatory compliance and data privacy concerns further fuel demand for robust security measures, leading to continuous innovation and integration of AI and machine learning.

Industries:
Phishing ProtectionAI SecurityThreat DetectionData PrivacyManaged Security Services

Total Assets Under Management (AUM)

Cybersecurity Market Size in United States

~Around 80-90 billion USD in 2023

(13.8% CAGR)

- Increased investment in AI-driven solutions.

- Growing adoption of cloud security.

- Heightened awareness of advanced persistent threats.

Total Addressable Market

89.4 billion USD

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Emerging Technologies

Generative AI for Threat Creation & Defense

Generative AI is increasingly used by attackers to create highly convincing phishing content, while also being employed by defenders to proactively identify and neutralize these sophisticated, human-like threats.

API Security & Integrated Protection

As applications become more interconnected via APIs, securing these interfaces becomes critical, leading to integrated security solutions that provide comprehensive protection across various digital touchpoints beyond traditional email.

Zero Trust Architecture (ZTA) Expansion

Shifting from perimeter-based security, Zero Trust assumes no user or device can be trusted by default, requiring continuous verification and strict access controls, fundamentally altering how security is designed and implemented.

Impactful Policy Frameworks

NIST Cybersecurity Framework 2.0 (2024)

NIST CSF 2.0, released in February 2024, expands its scope beyond critical infrastructure to all organizations, adding a new 'Govern' function and emphasizing supply chain risk management and quantifiable outcomes.

This framework encourages organizations, including SlashNext's clients, to adopt more comprehensive and measurable cybersecurity practices, potentially increasing demand for advanced threat detection and incident response solutions.

SEC Cybersecurity Disclosure Rules (2023)

Effective December 2023, the SEC mandates that public companies disclose material cybersecurity incidents within four business days of determination and provide annual disclosures regarding their cybersecurity risk management, strategy, and governance.

These rules significantly heighten the accountability for cybersecurity posture among public companies, driving demand for robust, transparent, and provable security solutions like those offered by SlashNext to ensure compliance and avoid penalties.

California Consumer Privacy Act (CPPA) Regulations (2023)

While CCPA was passed earlier, the California Privacy Protection Agency (CPPA) continued to finalize and enforce new regulations throughout 2023, particularly concerning data sharing, opt-out mechanisms, and privacy notices, reinforcing consumer data rights.

The ongoing enforcement and refinement of CCPA regulations compel businesses to implement stronger data privacy and security measures, directly influencing the need for solutions that prevent data breaches from phishing attacks.

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