RIWI : Market and Competitor Analysis

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RIWI is a global trend-tracking and prediction technology company that provides real-time consumer and citizen sentiment data. They use random, non-incentivized online surveys to gather data from diverse populations worldwide, uncovering hidden trends and insights. RIWI's technology helps clients make informed decisions in various sectors, including market research, public policy, and international development.

Company : RIWI

Industry : Market ResearchData AnalyticsConsumer Intelligence

Major Markets

United States

Canada

United Kingdom

Key Competitors

Qualtrics

Dynata

Ipsos

RIWI Key Value propositions

Real-Time Insights

Global Reach

Unbiased Data

Trend Prediction

RIWI Latest news

RIWI | Global Trend-Tracking and Prediction Technology

RIWI offers high-quality online surveys, data collection, and sample for actionable insights. Get access to random online surveys and reach the right ...

RIWI signs new contract for market research. Learn more here: https ...

Nov 6, 2023 ... View organization page for RIWI · RIWI. 2,375 followers. 2d. Report this post; Close menu. Big News from RIWI! We're thrilled to announce our ...

ILGA-RIWI 2016 Global Attitudes Survey on LGBTI People in ...

Jul 24, 2017 ... ... RIWI in the news. Data Management Strategies ... Data collected and analyzed by RIWI to provide key learnings and insights on important topics ...

Danielle Goldfarb on LinkedIn: Don't count on young people to undo ...

Apr 11, 2019 ... https://riwi.com · 11 6 Comments · Like Comment ... important for attracting and retaining talent ... Big news today: The US and UK governments ...

RIWI SWOT Analysis

Strengths

Real-time data collectionGlobal coverage (229 countries)Unique, non-incentivized survey method

Weaknesses

Potential limitations in respondent demographicsReliance on online access for data collectionBrand awareness may not be as high as established competitors

Opportunities

Expanding AI-powered analysis capabilitiesPartnerships with academic institutions for researchProduct diversification targeting new market segments

Threats

Intense competition in the market research industryData privacy regulations becoming more stringentEconomic downturn impacting client budgets for market research

Top Marketing Strategies for RIWI

Personalized User Onboarding

This strategy provides a personalized onboarding experience for each new user. It helps them get comfortable with the platform, understand its features, and start leveraging its value. By simplifying the initial interaction with the platform, it helps increase user engagement and retention.

Leveraged Reciprocity

By offering valuable free content like white papers or webinars, you can attract potential clients and build trust. This builds rapport and allows you to demonstrate your expertise, making it more likely that they will consider RIWI's paid services.

Content-Specific Call-to-Action Optimization

This strategy involves tailoring call-to-actions (CTAs) to different types of content to maximize engagement. By making CTAs relevant to the content being consumed, users are more likely to click and convert, driving traffic to desired landing pages and ultimately boosting conversions.

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RIWI User Persona

Name:

David Chen

Age :

42

Gender :

Male

Occupation :

Senior Market Research Manager

Industry :

Consumer Goods

Education :

MBA, Marketing

Preferred platforms

GOALS

Identify emerging consumer trends in real-time to inform product development strategies and stay ahead of the competition
Understand public sentiment and perception towards their brand to mitigate potential PR crises and maintain a positive brand image
Track the effectiveness of marketing campaigns by measuring changes in consumer behavior and sentiment.

Frustrations

Struggling to obtain reliable and timely consumer data from emerging markets
Facing difficulties in uncovering hidden patterns and insights from complex datasets
Dealing with outdated market research methods that fail to capture the dynamic nature of consumer behavior.

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Policy Analyst

Industry :

Government

Education :

Master's degree, Public Policy

Preferred platforms

GOALS

Gather real-time citizen feedback on proposed policies to ensure they align with public needs and concerns
Monitor public sentiment towards government initiatives to assess their effectiveness and make data-driven adjustments
Understand the impact of global events and trends on local communities to inform policy decisions and resource allocation.

Frustrations

Encountering challenges in obtaining unbiased and representative data on citizen sentiment
Limited access to real-time data, hindering their ability to respond promptly to emerging issues
Difficulty in analyzing qualitative data and extracting actionable insights from large volumes of text.

Name:

Alex Rodriguez

Age :

28

Gender :

Male

Occupation :

Data Analyst

Industry :

Financial Services

Education :

Bachelor's degree, Statistics

Preferred platforms

GOALS

Analyze market sentiment to inform investment strategies and identify potential risks and opportunities
Track consumer spending patterns and economic indicators to forecast market trends and make informed financial decisions
Monitor social media and online forums for early warning signs of market volatility and economic downturns.

Frustrations

Dealing with data silos and the lack of integration between different data sources
Difficulty in distinguishing between reliable and unreliable data sources in the ever-expanding digital landscape
Facing challenges in visualizing and communicating complex data insights to stakeholders with varying levels of data literacy.

RIWI Geographic and Demographic Insights

Geographic Insights: RIWI likely sees highest user engagement from North America, specifically US and Canada, followed by major English speaking markets like UK and Australia.

Top Countries

United States
25%
Canada
15%
United Kingdom
10%
Australia
8%
Germany
7%

Demographic Insights: RIWI's user base leans towards professionals aged 35-54, with a slight majority being male. This aligns with decision-making roles in their target industries.

Age Distribution

Gender Distribution

RIWI Socio-economic Profile

Household and Income Insights: Users are primarily from middle-income households with 2-4 members, reflecting professionals with families.

Educational and Employment Insights: Most users are highly educated, employed full-time, reflecting professionals in market research and data analysis roles.

Households Size

Income Distribution

Education Level

Employment Status

RIWI Behavioral Insights

Interest-Based Insights: Users show strong interest in Data Analysis, Market Research, and Technology, aligning with their need for consumer insights and trends.

Technology and Social Media Usage: Users prefer desktop devices and engage heavily on professional platforms like LinkedIn, indicating a business-oriented user base.

Interests

Data AnalysisMarket ResearchBusiness IntelligenceTechnology TrendsGlobal AffairsPublic PolicyConsumer Behavior

Device Breakdown

Social Media Usage

RIWI Top Competitors

Competitor	Estimated market share	Top domains
Qualtrics	35%	Market Research, Customer Experience, Employee Experience
Dynata	25%	Market Research, Data Collection, Survey Sampling
Ipsos	20%	Market Research, Public Opinion Polling, Brand Consulting

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