Skyline's target audience is primarily businesses of varying sizes that participate in trade shows, conferences, and other live marketing events. This spans from small and medium-sized enterprises (SMEs) looking to establish their brand presence and generate leads, to large corporations with extensive event schedules requiring highly customized and scalable exhibit solutions. The industries within this target audience are diverse, as nearly every industry utilizes trade shows for networking, sales, and brand promotion. Specific sectors that frequently exhibit include technology, manufacturing, healthcare, automotive, food and beverage, and professional services, among many others. Beyond industries, the target audience can be segmented by their exhibiting frequency (e.g., annual exhibitors vs. those participating in multiple events), their budget for event marketing, and their desired level of customization and service. Companies that prioritize strong brand presentation, efficient logistics, and a measurable return on their event marketing investment would be ideal targets for Skyline's offerings.