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Sketchnote Target Audience

User Segments

Age: 45

Gender: Male

Occupation: Agency Owner

Education: Master's Degree

Age: 38

Gender: Female

Occupation: Marketing Director

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Creative Agency Principal

Education: Professional Degree

David Chen

David Chen

Age: 45
Gender: Male
Occupation: Agency Owner
Education: Master's Degree
Industry: Digital Marketing
Channels: LinkedInYouTubeFacebook

Goals

  • To scale the agency's client base and revenue significantly
  • To optimize operational efficiency and profitability across all projects
  • To attract and retain top-tier talent in a competitive market.

Pain Points

  • Managing disparate tools for social media, ad performance, and project management
  • Difficulty in generating quick, comprehensive client reports
  • Lack of real-time insights into project profitability and team workload.

Sketchnote Geographic Distribution

Sketchnote primarily targets the US and India, aligning with their server locations, indicating a strong presence in these key digital marketing hubs.

Top Countries

United States flag

United States

40%
India flag

India

30%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

5%
Australia flag

Australia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 2-4 person households, indicating established professionals. They are mostly in medium to high-income brackets, reflecting their professional roles.

Employment Status

Income Distribution

Education Level

Sketchnote Behavior Analysis

Behavior Profile

Collaboration
Productivity
Data Analysis
Reporting
Time Tracking
Workflow
Automation
Problem Solving
Decision Making
Digital Adoption
Online Research
Tool Integration
Performance Monitoring
Strategic Planning
Client Management
Social Media Usage
Desktop Use
LinkedIn Engagement
Efficiency Seeking
Learning New Tools

Device Breakdown

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