Sketchnote : Market and Competitor Analysis

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Sketchnote is an all-in-one agency lifecycle management suite that offers a variety of features to help businesses streamline their workflows and improve collaboration. Key features include multiple file views, a virtual whiteboard, time tracking, integrations with third-party apps, and legal templates. Sketchnote offers a free plan as well as paid plans with additional features.

Company : Sketchnote

Industry : Project Management SoftwareTeam Collaboration SoftwareAgency Management Software

Major Markets

India

United States

United Kingdom

Key Competitors

Monday.com

Asana

ClickUp

Sketchnote Key Value propositions

Workflow Efficiency

Team Collaboration

Data Security

Integrations

Sketchnote Latest news

Richi de las Heras ha hecho una publicación en LinkedIn

Dec 7, 2021 ... https://sketchnote.co/sketchnote-100k-challenge ... Top', ¡gracias Top Comunicación & RR.PP. por ... new concepts in padel', says Hexagon Cup ...

Sketchnote SWOT Analysis

Strengths

All-in-one platform for agency managementCompetitive pricing with a free plan optionFocus on user experience and collaboration

Weaknesses

Relatively new company with limited brand awarenessMay lack some advanced features compared to established competitorsReliance on third-party integrations for some functionalities

Opportunities

Expand marketing efforts to target a wider audienceDevelop industry-specific solutions and templatesLeverage partnerships to enhance product offerings

Threats

Intense competition in the project management software marketChanging customer needs and technological advancementsEconomic downturn impacting spending on software solutions

Top Marketing Strategies for Sketchnote

Value-Based Pricing Implementation

This strategy involves structuring pricing tiers based on the specific value offered by each plan. This ensures that customers pay a fair price for the features they need, driving higher adoption of the paid plans and increased revenue.

Personalized User Onboarding

Personalize the onboarding process for new users based on their role and team needs. This helps users understand the value of the platform and become comfortable using its features, leading to higher retention and increased engagement.

In-depth Buyer's Guide Creation

Develop a comprehensive buyer's guide that addresses the specific needs and challenges of Sketchnote's target audience, agencies and startups. This valuable resource will attract potential customers and guide them through their decision-making process, increasing conversion rates.

Apply these strategies to your business with just one-click at Waxwing.ai

Sketchnote User Persona

Name:

Aisha Kapoor

Age :

32

Gender :

Female

Occupation :

Project Manager

Industry :

Marketing Agency

Education :

MBA, Marketing

Preferred platforms

GOALS

Achieve seamless project delivery and exceed client expectations by effectively managing timelines, resources, and communication within budget constraints
Enhance team collaboration and productivity by fostering a transparent and organized workflow, enabling efficient task management and progress tracking
Gain a comprehensive view of project performance through detailed reporting and analytics, facilitating data-driven decisions and process improvements.

Frustrations

Dealing with constant communication silos and scattered information across different platforms and tools, hindering efficient collaboration and decision-making
Facing challenges in maintaining project visibility and tracking progress in real-time, leading to delays, missed deadlines, and miscommunication
Struggling to generate comprehensive reports and extract meaningful insights from project data, making it difficult to identify areas for improvement and optimize workflows.

Name:

Rahul Sharma

Age :

28

Gender :

Male

Occupation :

Startup Founder

Industry :

SaaS

Education :

B.Tech, Computer Science

Preferred platforms

GOALS

Secure funding and scale the startup rapidly by achieving product-market fit, acquiring new customers, and building a strong brand presence
Build and motivate a high-performing team by fostering a positive and collaborative work environment that encourages innovation and personal growth
Streamline operations and optimize workflows to maximize efficiency and minimize overhead costs, enabling the startup to operate lean and agile.

Frustrations

Encountering difficulties in managing tasks and communication effectively across a rapidly growing team, leading to miscommunication and reduced productivity
Lacking a centralized system to track progress, manage resources, and monitor key performance indicators (KPIs), making it challenging to measure success and identify areas for improvement
Juggling multiple tools and platforms to manage different aspects of the business, resulting in fragmented workflows and reduced efficiency.

Name:

Priya Patel

Age :

40

Gender :

Female

Occupation :

Head of Design

Industry :

Design Agency

Education :

Master of Design, Visual Communication

Preferred platforms

GOALS

Deliver exceptional design solutions that align with client briefs and brand guidelines, exceeding expectations and driving business results
Foster a culture of creativity and collaboration within the design team, encouraging innovation and pushing the boundaries of design excellence
Optimize design workflows and processes to enhance efficiency, reduce turnaround times, and maximize the team's creative output and impact.

Frustrations

Experiencing delays and miscommunications due to inefficient feedback loops and approvals processes, hindering the design team's productivity and project timelines
Struggling to maintain version control and manage design assets effectively, leading to confusion, wasted time, and potential errors
Finding it challenging to track design project progress, manage resource allocation, and demonstrate the value and impact of the design team's work to stakeholders.

Sketchnote Geographic and Demographic Insights

Geographic Insights: Sketchnote's primary market is India, followed by the United States. Other significant markets include the United Kingdom, Canada, and Australia.

Top Countries

India
45%
United States
25%
United Kingdom
10%
Canada
8%
Australia
7%

Demographic Insights: Sketchnote's target audience is primarily professionals aged 25-44, with a slight preference among males. Younger professionals are also significant users.

Age Distribution

Gender Distribution

Sketchnote Socio-economic Profile

Household and Income Insights: Sketchnote users typically belong to households of 2-4 people, with the majority falling in the middle-income bracket.

Educational and Employment Insights: The majority of Sketchnote users are full-time employees with university or college degrees, reflecting the platform's appeal to a skilled workforce.

Households Size

Income Distribution

Education Level

Employment Status

Sketchnote Behavioral Insights

Interest-Based Insights: Sketchnote's target audience shows interest in technology, business, design, marketing, productivity, SaaS, and startups.

Technology and Social Media Usage: Users prefer desktop devices, with LinkedIn and YouTube being their most used platforms. They also engage with Twitter, Instagram, and Facebook.

Interests

TechnologyBusinessDesignMarketingProductivitySaaSStartups

Device Breakdown

Social Media Usage

Sketchnote Top Competitors

Competitor	Estimated market share	Top domains
Monday.com	35.2%	Project Management, Workflow Management, Team Collaboration
Asana	28.5%	Project Management, Task Management, Team Communication
ClickUp	16.3%	Project Management, Productivity, Customization

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