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Sketch Target Audience

Sketch targets design professionals, specifically UI/UX and product designers, as well as design teams of varying sizes. They offer solutions for individual designers, medium-sized teams, and large organizations. They also cater to educational institutions with dedicated offerings.

User Segments

Sketch Geographic Distribution

Sketch's primary user base is in the United States, followed by the United Kingdom and Canada. This suggests a strong presence in English-speaking markets with established tech industries.

Top Countries

United States flag

United States

35%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Germany flag

Germany

7.5%
Australia flag

Australia

5.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Sketch users typically belong to households of 2-4 people and predominantly fall within the medium-income bracket, suggesting a mix of young professionals and established designers.

Employment Status

Income Distribution

Education Level

Sketch Behavior Analysis

Behavior Profile

Device Breakdown

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