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Business and Product Insights
Product Portfolio
Sketch Web App
Sketch Mac App
Real-time Collaboration for Sketch
Sketch Key Value Propositions
Sketch offers a stable, powerful native macOS app for UI/UX design, emphasizing user privacy and data ownership. It provides a comprehensive platform for individual designers and teams, ensuring reliable collaboration and developer handoff without vendor lock-in.
Sketch Brand Positioning
Sketch positions itself as the reliable, privacy-focused, native macOS design platform for professional UI/UX designers and teams, prioritizing stability and data ownership over trendy, investor-driven trends.
Top Competitors
Figma
Adobe XD
InVision
Customer Sentiments
Customer sentiment appears positive, as Sketch's long-standing profitability and emphasis on customer-centric values like privacy and data ownership suggest a loyal user base that values its stable, focused approach. However, some users might feel limitations due to its macOS-only nature and cautious approach to AI compared to competitors.
Actionable Insights
To strengthen brand positioning, highlight the 'sustainable' and 'independent' business model as a core competitive advantage against VC-backed rivals.
Products and Features
Sketch Web App - Product Description
The Sketch Web App is a cloud-based component of the Sketch design ecosystem, allowing users to view, share, comment on, and inspect Sketch documents directly in a web browser. It facilitates collaboration by providing a centralized platform for designers and stakeholders to interact with design files without needing to install the native Sketch application. Key features include the ability to browse documents, inspect layers and properties, export assets, and leave comments, making it a valuable tool for design review and handover processes. It integrates seamlessly with the desktop application, ensuring that changes made in one environment are reflected in the other.
Pros
- The Web App enhances collaboration by allowing stakeholders to view and comment on designs without a Sketch license
- It provides a convenient way to inspect design properties and export assets directly from a browser
- This feature broadens accessibility to Sketch files across different operating systems and devices.
Cons
- The Web App does not offer full design editing capabilities, limiting its utility for designers who need to make changes
- Users must still rely on the desktop application for creating and modifying designs
- Its functionality is primarily focused on viewing, sharing, and inspecting rather than active design work.
Alternatives
- Figma is a direct competitor offering a fully web-based collaborative design platform
- Adobe XD provides cloud-based collaboration features for design review and sharing
- InVision offers robust prototyping and collaboration tools for design feedback.
Company Updates
Latest Events at Sketch
Sketch · Design, prototype, collaborate and handoff
Sketch puts the focus back on you and your work. Made by designers, for designers.
View sourcesketch London
EAT, DRINK, MUSIC, ART. Comprising of French MasterChef Pierre Gagnaire's three-Michelin-Starred restaurant, the Lecture Room and Library , the Gallery ...
View sourceWhat's New with Sketch — Latest Updates and Features · Sketch
Jun 6, 2025 ... Our first update of 2025 is the largest we've ever shipped. It introduces an all-new layout tool — Stacks — and some big foundational changes in ...
View sourceDropping a new image over old one no longer works correctly ...
Jul 28, 2023 ... This used to work perfectly by choosing the image and then dragging and dropping the new image on top of it. ... Sketch 99.5: Symbols won't stick ...
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