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Fitchburg Public Schools
Montachusett Regional Vocational Technical School
Top Marketing Channels
Fitchburg Public Schools
- Community Events
- Examples: Back-to-School Nights, School Fairs, Parent-Teacher Conferences
- Campaigns: Fitchburg Family Engagement Series, Welcome to Our Schools, District Showcase Event
- Local Media Partnerships
- Examples: Fitchburg Sentinel & Enterprise newspaper ads, Local TV news segments, Radio PSAs
- Campaigns: Fitchburg Public Schools In The News, Spotlight on Student Success, Register Now for Kindergarten
- Online Presence
- Examples: Official district website, Facebook page, Instagram profile
- Campaigns: FitchburgLearns Social Media Campaign, FPS Digital Newsletter Sign-up, #FitchburgPride
Top Sales Channels
- School Enrollment Offices
- Central registration office, Individual school main offices, Online enrollment portals
- Fitchburg Schools Enrollment Drive, Seamless Registration, Your Child's Future Starts Here
- Information Sessions/Open Houses
- High school open house, Middle school information night, Kindergarten registration event
- Discover Your Local School, Explore Our Programs, Join the FPS Family
- Guidance Counselors/Admissions Staff
- One-on-one meetings, School tours led by staff, Phone consultations
- Personalized Enrollment Support, Future Student Advising, Connect with Our Team
Sizer School SWOT Analysis
Strengths
Well-established local presence and brand recognition
Broad academic and extracurricular offerings across multiple schools
Guaranteed enrollment for district residents
Weaknesses
Bureaucratic decision-making processes
Potential for larger class sizes
Perceived lack of personalization compared to charter schools
Opportunities
Leverage community ties for increased parental involvement
Modernize facilities and technology to attract new families
Expand specialized programs to retain students
Threats
Competition from charter and private schools
Declining student enrollment in some areas
Budget constraints and funding cuts
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