SecureWorld : Market and Competitor Analysis

Find stats on top websites

sec.gov

sellry.com

SecureWorld is a cybersecurity media and events company that offers conferences, webcasts, podcasts, and other resources for cybersecurity professionals. They provide training, networking opportunities, and access to industry experts to help organizations improve their cybersecurity posture. SecureWorld aims to connect, inform, and develop leaders in the cybersecurity community.

Company : SecureWorld

Industry : CybersecurityEventsMedia

Major Markets

United States

Canada

United Kingdom

Key Competitors

Black Hat

RSA Conference

Infosecurity Group

SANS Institute

SecureWorld Key Value propositions

Networking

Training

Cybersecurity

Conferences

SecureWorld Latest news

SecureWorld: Cybersecurity Conferences & News

Connecting, informing, and developing leaders in cybersecurity. SecureWorld produces regional conferences across North America, webinars, and industry news.

New York, NY | SecureWorld

Attend SecureWorld New York City cybersecurity conference, November 15 at Marriott Marquis Times Square.

Top 10 Data Breaches of All Time

Sep 14, 2022 ... What are the most significant data breaches of all time? SecureWorld News details the largest and most impactful data breach incidents to ...

Miami, FL | SecureWorld

"SecureWorld is a consistently high-quality event which has topics of interest to security practitioners as well as business executives and staff concerned ...

SecureWorld SWOT Analysis

Strengths

Established brand in cybersecurity eventsStrong network of industry experts and speakersDiverse content offerings (conferences, webcasts, podcasts)Provides both in-person and virtual events

Weaknesses

Potential lack of brand recognition outside the USReliance on cybersecurity industry for revenueCompetition from larger, more established players

Opportunities

Expand international presence through partnerships or virtual eventsDevelop more specialized content for niche cybersecurity sectorsOffer certification programs to enhance professional development

Threats

Economic downturn impacting corporate training budgetsIncreasing competition from free online resourcesRapid evolution of cybersecurity landscape requiring constant content adaptation

Top Marketing Strategies for SecureWorld

Content Marketing & SEO Optimization

Create valuable and engaging cybersecurity content like blog posts, white papers, and webinars to attract a larger audience. Optimize this content for search engines to increase organic visibility and drive traffic to SecureWorld's resources.

Leverage Influencer Marketing

Partner with prominent cybersecurity influencers to promote SecureWorld's events and resources. This helps reach a wider audience and build trust with potential attendees by associating SecureWorld with trusted industry voices.

Develop a Strong Community Building Strategy

Create a thriving online community for cybersecurity professionals through forums, social media groups, and networking events. This fosters engagement, strengthens brand loyalty, and encourages repeat attendance at SecureWorld's conferences.

Apply these strategies to your business with just one-click at Waxwing.ai

SecureWorld User Persona

Name:

Alice Johnson

Age :

38

Gender :

Female

Occupation :

CISO

Industry :

Financial Services

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

Staying ahead of the curve on emerging threats and vulnerabilities to ensure the financial institution's data and systems remain secure
Implementing robust cybersecurity measures that align with industry best practices and regulatory requirements to maintain compliance and avoid costly penalties
Building a strong cybersecurity culture within the organization by providing ongoing training and awareness programs to employees at all levels

Frustrations

Dealing with the ever-present pressure to prevent data breaches and cyberattacks, which can have severe financial and reputational consequences
Managing a complex web of security tools and technologies from different vendors, which can be challenging to integrate and operate effectively
Justifying cybersecurity investments to senior management who may not fully understand the evolving threat landscape or the importance of proactive security measures

Name:

Bob Smith

Age :

45

Gender :

Male

Occupation :

Security Director

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Developing and implementing a comprehensive cybersecurity strategy that aligns with the company's business objectives and risk tolerance
Evaluating and deploying new security technologies to enhance threat detection and response capabilities
Staying informed about the latest cybersecurity trends and best practices by attending conferences, webinars, and networking with peers

Frustrations

Facing difficulty in attracting and retaining skilled cybersecurity professionals due to the high demand and competitive job market
Keeping up with the rapid pace of technological advancements and the constantly evolving threat landscape
Dealing with the increasing sophistication and persistence of cybercriminals, who are constantly finding new ways to exploit vulnerabilities

Name:

Carol Davis

Age :

32

Gender :

Female

Occupation :

IT Auditor

Industry :

Professional Services

Education :

Master's Degree, Information Systems Audit

Preferred platforms

GOALS

Assessing the effectiveness of the organization's cybersecurity controls and identifying areas for improvement
Providing independent and objective assurance to management and the board of directors on the adequacy of the company's cybersecurity posture
Staying up-to-date on the latest cybersecurity regulations and standards to ensure audit procedures remain relevant and compliant

Frustrations

Encountering resistance from business units that may view cybersecurity audits as disruptive or an obstacle to innovation
Obtaining sufficient budget and resources to conduct comprehensive audits, especially given the increasing complexity of IT environments
Dealing with the shortage of skilled cybersecurity professionals, which can make it challenging to find and hire qualified audit staff

SecureWorld Geographic and Demographic Insights

Geographic Insights: SecureWorld's primary market is the US, followed by Canada and the UK. They are also gaining traction in Australia and India.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
India
5%

Demographic Insights: SecureWorld's audience is primarily male (70%) and aged between 25-54. The platform is most popular among professionals in their mid-career stage.

Age Distribution

Gender Distribution

SecureWorld Socio-economic Profile

Household and Income Insights: SecureWorld's users are primarily from households of 3-4 people and fall within the medium income bracket.

Educational and Employment Insights: Most of SecureWorld users are employed full-time with University-level education, highlighting its focus on cybersecurity professionals.

Households Size

Income Distribution

Education Level

Employment Status

SecureWorld Behavioral Insights

Interest-Based Insights: SecureWorld's audience is interested in cybersecurity, technology, data privacy, AI, cloud computing, business news and professional development.

Technology and Social Media Usage: SecureWorld's users favor LinkedIn, Youtube, and Twitter. They primarily use desktop devices.

Interests

technologycybersecuritydata privacyartificial intelligencecloud computingbusiness newsprofessional development

Device Breakdown

Social Media Usage

SecureWorld Top Competitors

Competitor	Estimated market share	Top domains
Black Hat	35%	Cybersecurity, Hacking, Information Security
RSA Conference	25%	Cybersecurity, Technology, Information Security
Infosecurity Group	15%	Cybersecurity, Information Security, Data Protection

sec.gov

sellry.com

[email protected]