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sirp Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Head of Sourcing, Luxury Fashion House

Education: Master's Degree, Supply Chain Management

Age: 38

Gender: Male

Occupation: Product Development Manager, Premium Leather Goods

Education: Bachelor's Degree, Fashion Design

Age: 50

Gender: Female

Occupation: Chief Procurement Officer, Automotive Interiors

Education: Master's Degree, Business Administration

Eleanor Vance

Eleanor Vance

Age: 42
Gender: Female
Occupation: Head of Sourcing, Luxury Fashion House
Education: Master's Degree, Supply Chain Management
Industry: Luxury Fashion
Channels: LinkedInInstagramYouTube

Goals

  • Secure consistent supply of high-quality, sustainably sourced leather for upcoming collections
  • Optimize supply chain efficiency to reduce lead times and costs without compromising quality
  • Foster long-term strategic partnerships with innovative and reliable material suppliers.

Pain Points

  • Difficulty in finding verifiable sustainable and ethical leather suppliers
  • Managing unpredictable material lead times impacting production schedules
  • Lack of transparency regarding the origin and processing of specialized leather finishes.

sirp Geographic Distribution

Italy and France lead as core markets for sirp, capitalizing on their luxury fashion industries. Other key markets include the US, Germany, and UK, indicating a strong international presence.

Top Countries

Italy flag

Italy

30.5%
France flag

France

18.2%
United States flag

United States

12%
Germany flag

Germany

9.5%
United Kingdom flag

United Kingdom

7.8%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 person households and high income, reflecting senior professional roles. This indicates a focus on stable, affluent business decision-makers.

Employment Status

Income Distribution

Education Level

sirp Behavior Analysis

Behavior Profile

Professional Engagement
Information Seeking
Design Inspiration
Product Development
Ethical Sourcing
Supply Chain Optimization
Online Research
Social Media Interaction
Material Innovation
Quality Assurance
Sustainability Focus
Brand Reputation
Problem Solving
Networking
Trend Monitoring
Decision Making
Collaboration
Customization Needs

Device Breakdown

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