Top Marketing Strategies for Sav.com

Sav.com User Persona

Name:

John Smith

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Launching a side project website and wants a memorable domain name that reflects the project's identity
• Seeking a domain name for a potential future business idea and wants to secure it before someone else does
• Exploring domain investing as a potential passive income stream and looking for undervalued domains

Frustrations

• Finding available domain names that are not already taken or exorbitantly priced
• Dealing with complex or confusing domain auction processes
• Managing and renewing multiple domains across different platforms

Name:

Emily Jones

Age :

28

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Acquiring a new domain name for a company rebranding to establish a stronger online presence
• Seeking a shorter or more memorable domain name to improve brand recognition and customer recall
• Setting up a dedicated website for a specific marketing campaign with a relevant domain name

Frustrations

• Encountering lengthy domain transfer processes when switching registrars
• Lack of transparency in domain pricing or hidden fees during the checkout process
• Difficulty in finding reliable and affordable website building and hosting services

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Serial Entrepreneur

Industry :

E-commerce

Education :

MBA

Preferred platforms

GOALS

• Expanding his e-commerce business and needs additional domain names for new product lines or niche websites
• Acquiring premium domain names that hold strong brand value and potential for resale
• Building a diversified portfolio of online assets, including domain names, websites, and online businesses

Frustrations

• Dealing with fraudulent domain sellers or squatters who inflate domain prices
• Managing a large portfolio of domain names and keeping track of renewals and expirations
• Staying updated on the latest domain trends, technologies, and potential investment opportunities

Sav.com Geographic and Demographic Insights

Geographic Insights: Sav.com's primary market is the United States, followed by emerging markets like India and established markets like the United Kingdom, Canada, and Australia.

Demographic Insights: Sav.com's target audience is primarily males aged 25-34, reflecting a higher engagement from men in tech and entrepreneurial fields.

Sav.com Socio-economic Profile

Household and Income Insights: Sav.com's user base consists largely of individuals in 2-person households with medium income levels, suggesting a mix of young professionals and small families.

Educational and Employment Insights: Sav.com's users are primarily employed full-time or are business owners with university or college-level education, reflecting an audience interested in establishing and growing online ventures.

Sav.com Behavioral Insights

Interest-Based Insights: Sav.com users show interests in technology, entrepreneurship, marketing, business, finance, e-commerce, and web development, indicating a focus on online business and technology.

Technology and Social Media Usage: Sav.com users prefer YouTube, LinkedIn, and desktop devices, suggesting a tech-savvy audience using multiple platforms for business and information.

Sav.com Top Competitors