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Silvur Target Audience

User Segments

Age: 53

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 58

Gender: Male

Occupation: Healthcare Administrator

Education: Bachelor's Degree, Healthcare Management

Age: 55

Gender: Female

Occupation: Management Consultant

Education: Master's Degree, Business Administration

Sarah Chen

Sarah Chen

Age: 53
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeFacebook

Goals

  • Achieve financial independence by retirement at 60
  • Ensure sufficient funds for travel and hobbies in retirement
  • Leave a comfortable legacy for her children.

Pain Points

  • Keeping up with evolving retirement laws and tax implications
  • Balancing current financial needs with long-term savings
  • Finding trustworthy, unbiased financial advice.

Silvur Geographic Distribution

Primarily focused on the US market, with a minimal but growing presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.

Top Countries

United States flag

United States

98%
Canada flag

Canada

1%
United Kingdom flag

United Kingdom

0.5%
Australia flag

Australia

0.3%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 1-2 person households, generally with medium to high income, aligning with retirement planning needs.

Employment Status

Income Distribution

Education Level

Silvur Behavior Analysis

Behavior Profile

Retirement Planning
Financial Education
Personalized Insights
Engagement
Lifelong Learning
Technology Adoption
Decision Making
Health Management
Travel Interests
Social Security
Medicare
Savings Behavior
Investment Behavior
Online Engagement
Community Involvement
Family Focus
Information Seeking
Digital Interaction
Goal Setting

Device Breakdown

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