Find stats on top websites
Major Markets
United States
Canada
United KingdomSilvur Top Products
Brand Positioning
Silvur positions itself as the leading B2B financial wellness solution, empowering credit unions to help members navigate retirement via personalized education and patent-pending tools, ultimately strengthening institutional relationships.
Customer Sentiments
Customer sentiment appears positive, as evidenced by Silvur being an 'award-winning' platform that has 'guided over 120,000 Americans.' The B2B model implies satisfaction from financial institutions seeking comprehensive, ready-to-implement retirement solutions.
Silvur Key Value Propositions
Silvur offers financial institutions a ready-to-deploy, branded platform that provides personalized retirement education and tools to their members aged 50+. This enables institutions to expand their share of the retirement market, strengthen member relationships, and connect members to existing financial products.
Silvur SWOT Analysis
Strengths
Patent-pending technology provides unique tools like Retirement Score.
Rapid deployment for financial institutions (weeks).
Proven track record with 120,000+ Americans guided.
Strong focus on B2B model, targeting credit unions.
Weaknesses
No public pricing details for financial institutions.
Relies on financial institutions for end-user reach.
Limited direct brand recognition among individual consumers.
Opportunities
Vast untapped $70 trillion retirement market.
Help FIs mitigate $30 trillion wealth transfer risk.
Expand into more financial institution types beyond credit unions.
Threats
Competition from large financial service providers.
Financial institutions developing in-house solutions.
Evolving regulatory landscape for financial wellness.
Market Growth Stage
Pace of Market Growth
Silvur Target Audience
Geographic Insights
Primarily focused on the US market, with a minimal but growing presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.
Top Countries
United States
98% market share
Canada
1% market share
United Kingdom
0.5% market share
Australia
0.3% market share
Germany
0.2% market share
Silvur Audience Segments
Pre-Retirement Planners
50-59 years
Male • Female
United States
Near-Retirement Transitioners
60-64 years
Male • Female
United States
Early Retirees Seeking Guidance
65-70 years
Male • Female
United States
Established Retirees
71-99 years
Male • Female
United States
Affluent Retirement Planners
50-99 years
Male • Female
United States
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Silvur
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
