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Silver Assist Home Care Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Financial Advisor

Education: Master's Degree in Finance

Age: 55

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree in Computer Science

Age: 62

Gender: Female

Occupation: Retired Teacher (Part-time Consultant)

Education: Master's Degree in Education

Sarah Davies

Sarah Davies

Age: 48
Gender: Female
Occupation: Financial Advisor
Education: Master's Degree in Finance
Industry: Finance
Channels: FacebookLinkedInYouTube

Goals

  • Ensure her elderly mother receives compassionate, high-quality care that preserves her dignity and independence
  • Find a reliable and transparent care provider that communicates effectively about her mother's well-being
  • Secure comprehensive support for her mother beyond basic needs, including companionship and assistance with daily activities.

Pain Points

  • Worrying about her mother's safety and well-being when she cannot be physically present
  • Navigating the complex landscape of care options and funding without clear guidance
  • Finding a care provider that genuinely values building relationships and personalized care.

Silver Assist Home Care Geographic Distribution

Primarily serving South Powys, Wales, with vast majority of users in the UK. Minimal international interest reflects specialized local service.

Top Countries

United Kingdom flag

United Kingdom

99.5%
Wales flag

Wales

98%
Ireland flag

Ireland

0.2%
United States flag

United States

0.1%
Canada flag

Canada

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users often live alone (care recipients) or in two-person households (couples), with medium to high income levels to afford comprehensive care.

Employment Status

Income Distribution

Education Level

Silver Assist Home Care Behavior Analysis

Behavior Profile

Personalized Care
Companionship
Independence
Transparency
Family Involvement
Proactive Information Seeking
Social Proof
Consistency
Well-being
Adaptability
Trust
Problem Solving
Online Research
Facebook Usage
YouTube Usage
Desktop Device
Health and Wellness
Financial Planning
Family Support
Community Engagement

Device Breakdown

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