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Industry Landscape
The domiciliary care industry in the UK, particularly Wales, is experiencing significant growth driven by an aging population and a preference for aging in place. It faces challenges in workforce recruitment and retention, despite efforts to improve pay and conditions. Increased demand for personalized and comprehensive services, including companionship and flexible support, is shaping the market, alongside technological adoption for better care management and communication.
Total Assets Under Management (AUM)
Number of adults receiving home care in United Kingdom
~Approximately 480,000 adults (aged 65+) in England and Wales receive formal home care.
(2.5% CAGR)
- Growth primarily driven by an aging population.
- Increased preference for remaining at home.
- Shortage of care staff impacts service availability.
Total Addressable Market
7 billion GBP
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Remote Monitoring & IoT Sensors
These technologies allow for continuous, non-invasive monitoring of client well-being, activity, and vital signs from a distance, enhancing safety and proactive care.
AI-Powered Care Management Platforms
AI can optimize carer scheduling, personalize care plans based on data analysis, predict potential health issues, and improve communication efficiency between clients, carers, and family members.
Wearable Health Devices
Smartwatches and other wearables can track health metrics, detect falls, and provide medication reminders, offering real-time data for better health management and emergency response.
Impactful Policy Frameworks
Social Care and Well-being (Wales) Act 2014
This Act focuses on promoting people's well-being, putting individuals at the centre of their care, and integrating services more effectively across health and social care sectors in Wales.
It mandates a person-centred approach to care planning and delivery, requiring providers like Silver Assist to demonstrate how their services contribute to the individual's overall well-being and independence.
The Regulation and Inspection of Social Care (Wales) Act 2016
This Act establishes a new regulatory framework for social care services in Wales, including registration, inspection, and enforcement powers for Care Inspectorate Wales (CIW) to ensure quality and safety.
Silver Assist must comply with stringent registration requirements, undergo regular inspections by CIW, and adhere to higher quality standards, ensuring transparency and accountability in their service provision.
National Living Wage (UK) (Effective April 2024)
The UK government increased the National Living Wage to £11.44 per hour for all workers aged 21 and over from April 2024, impacting employment costs across all sectors.
This policy directly increases Silver Assist's operational costs for their care staff, as they are a Living Wage Employer, but it also helps them attract and retain high-quality carers in a competitive market.
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