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Strata Information Group (SIG) Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Chief Information Officer (CIO)
Education: Doctorate Degree, Computer Science
Age: 48
Gender: Male
Occupation: VP of Enrollment Management
Education: Master's Degree, Educational Leadership
Age: 45
Gender: Female
Occupation: Director of Enterprise Applications
Education: Master's Degree, Information Systems
Dr. Eleanor Vance
Goals
- Successfully lead digital transformation initiatives across campus to enhance student and faculty experiences
- Ensure robust cybersecurity measures are in place to protect sensitive institutional data and comply with regulations
- Optimize IT infrastructure and applications for efficiency, scalability, and cost-effectiveness.
Pain Points
- Difficulty securing adequate budget and resources for critical technology upgrades
- Resistance to change from various departments hindering technology adoption
- Keeping up with rapidly evolving cyber threats and regulatory compliance demands.
Strata Information Group (SIG) Geographic Distribution
Predominantly serving US higher education institutions, with a smaller but significant presence in Canada, UK, and Australia, reflecting a focus on English-speaking markets.
Top Countries
United States
Canada
United Kingdom
Australia
Other
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
SIG's target users typically reside in 3-4 person households and are high-income professionals, reflecting their senior leadership positions.
Employment Status
Income Distribution
Education Level
Strata Information Group (SIG) Behavior Analysis
Behavior Profile
Device Breakdown
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