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EAB

Huron Consulting Group

Top Marketing Channels

EAB

  • Content Marketing
  • Examples: Research reports, Case studies, White papers
  • Campaigns: Higher Ed Leaders Survey, Student Success Playbook, Enrollment Trends Report
  • Webinars/Virtual Events
  • Examples: Live webinars, On-demand presentations, Virtual conferences
  • Campaigns: Best Practices in Student Recruitment, Data Analytics for Enrollment Growth, Enhancing Student Retention
  • LinkedIn Marketing
  • Examples: Company page updates, Thought leadership posts, Employee advocacy
  • Campaigns: EAB Insights Series, Higher Ed Challenges & Solutions, Community Engagement Program

Top Sales Channels

  • Direct Sales Team
  • Account Executives, Regional Sales Managers, Inside Sales Representatives
  • Strategic Partnership Outreach, Solution Deep Dive Sessions, Custom Proposal Development
  • Conferences & Tradeshows
  • EDUCAUSE Annual Conference, AACRAO Strategic Enrollment Management Conference, NACUBO Annual Meeting
  • Conference Booth Presence, Speaking Engagements, Networking Receptions
  • Partnerships & Referrals
  • Technology vendors, Industry associations, Existing client referrals
  • Referral Incentive Program, Joint Solution Showcases, Alliance Marketing Initiatives

Strata Information Group (SIG) SWOT Analysis

Strengths

Extensive research capabilities

Broad range of higher education solutions

Strong brand recognition among institutions

Weaknesses

Can be perceived as high-cost

Potentially broad focus might dilute specialization in certain areas

Integration challenges with existing systems

Opportunities

Growing demand for data-driven decision making

Expansion into new service lines (e.g.

workforce development)

Increased need for student well-being support

Threats

Competition from niche consulting firms

Budget constraints in higher education

Rapidly evolving technology landscape requiring constant adaptation

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