Strata Information Group (SIG) Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

EAB

Huron Consulting Group

Top Marketing Channels

EAB

Content Marketing
Examples: Research reports, Case studies, White papers
Campaigns: Higher Ed Leaders Survey, Student Success Playbook, Enrollment Trends Report

Webinars/Virtual Events
Examples: Live webinars, On-demand presentations, Virtual conferences
Campaigns: Best Practices in Student Recruitment, Data Analytics for Enrollment Growth, Enhancing Student Retention

LinkedIn Marketing
Examples: Company page updates, Thought leadership posts, Employee advocacy
Campaigns: EAB Insights Series, Higher Ed Challenges & Solutions, Community Engagement Program

Direct Sales Team
Account Executives, Regional Sales Managers, Inside Sales Representatives
Strategic Partnership Outreach, Solution Deep Dive Sessions, Custom Proposal Development

Conferences & Tradeshows
EDUCAUSE Annual Conference, AACRAO Strategic Enrollment Management Conference, NACUBO Annual Meeting
Conference Booth Presence, Speaking Engagements, Networking Receptions

Partnerships & Referrals
Technology vendors, Industry associations, Existing client referrals
Referral Incentive Program, Joint Solution Showcases, Alliance Marketing Initiatives

Extensive research capabilities

Broad range of higher education solutions

Strong brand recognition among institutions

Can be perceived as high-cost

Potentially broad focus might dilute specialization in certain areas

Integration challenges with existing systems

Growing demand for data-driven decision making

Expansion into new service lines (e.g.

workforce development)

Increased need for student well-being support

Competition from niche consulting firms

Budget constraints in higher education

Rapidly evolving technology landscape requiring constant adaptation