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Authentic Community Marketing Target Audience

User Segments

Age: 35

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree, Business Administration

Age: 42

Gender: Female

Occupation: Product Development Manager

Education: Bachelor's Degree, Marketing

Age: 29

Gender: Female

Occupation: Retail Store Owner

Education: Bachelor's Degree, Fashion Merchandising

Amelia, The E-commerce Founder

Amelia, The E-commerce Founder

Age: 35
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree, Business Administration
Industry: E-commerce
Channels: InstagramFacebookTikTok

Goals

  • To significantly increase online sales and customer engagement for her e-commerce brand targeting modern moms
  • To build a strong, authentic online community around her brand that fosters loyalty and word-of-mouth marketing
  • To effectively leverage social media trends and new platforms to stay competitive and reach a wider audience.

Pain Points

  • Struggling to consistently create high-quality, engaging content that resonates with her target audience and stands out from competitors
  • Difficulty managing the time commitment required for social media strategy, content creation, and community interaction while also running other business operations
  • Uncertainty about which social media strategies and platforms yield the best ROI for her specific niche market and how to measure their effectiveness.

Authentic Community Marketing Geographic Distribution

Primarily serving the US, especially the Tri-State area, with a growing international presence. Focus on English-speaking markets.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are typically medium to high-income households, primarily with 3-4 members, often with children.

Employment Status

Income Distribution

Education Level

Authentic Community Marketing Behavior Analysis

Behavior Profile

Modern Moms
Community Building
Authentic Engagement
Social Media
Content Creation
Parenting
User Generated Content
Online Presence
Target Audience
Brand Ambassadors
Digital Marketing
Work-Life Balance
Customer Engagement
Storytelling
Parent Demographic
Instagram
TikTok
Community Interaction
Online Community
Social Proof

Device Breakdown

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