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Executive Summary
Authentic is a social media marketing agency that specializes in helping businesses, particularly those owned by parents or targeting families, build authentic online communities. They offer a range of services including content creation, social media management, influencer marketing, and event planning, with packages tailored to different needs and budgets.
Industries
Show Up Authentic Top Products
Brand Positioning
Customer Sentiments
Show Up Authentic Key Value Propositions
Show Up Authentic SWOT Analysis
Strengths
Niche focus on parent-owned businesses and family brands.
Strong emphasis on building authentic online communities.
Offers a range of services including content creation, social media management, and event planning.
Weaknesses
Limited online presence and lack of detailed service information.
Pricing structure and subscription details are not transparent on the website.
Primarily focused on the East Coast, which might limit their reach to other geographical locations.
Opportunities
Expand their online presence through content marketing, SEO optimization, and social media advertising.
Develop strategic partnerships with complementary businesses targeting families and children.
Offer online courses and resources to empower business owners with social media marketing knowledge.
Threats
Authentic operates in the social media marketing industry. Their niche focuses on serving businesses owned by parents and those targeting families, with expertise in creating engaging content for platforms like Instagram and TikTok.
Market Growth Stage
Pace of Market Growth
Show Up Authentic Target Audience
Geographic Insights
Show Up Authentic's primary target market is the United States, followed by Canada and the United Kingdom. The company also has potential in Australia and New Zealand.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
10% market share
Australia
7.5% market share
New Zealand
7.5% market share
Show Up Authentic Audience Segments
Authentic targets businesses, with a specific focus on those owned by parents and those catering to a family-oriented audience. They aim to help businesses navigate the world of social media marketing, particularly on platforms like Instagram and TikTok, and build strong online communities.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Show Up Authentic
Personalized User Onboarding
Personalizing the onboarding experience for new users will help them feel more welcome and engaged with the Authentic Creator Network. This strategy can increase user retention and encourage continued engagement with Authentic's services.
Learn moreLeveraged Reciprocity
Offering valuable content and resources for free in exchange for email sign-ups or social media follows will help grow Authentic's audience and build trust with potential clients. This strategy can increase lead generation and improve brand awareness.
Learn moreValue-Based Pricing Implementation
Clearly communicating the value of Authentic's services and aligning pricing with those benefits will help attract clients who are seeking a high-quality social media marketing solution. This strategy can increase conversion rates and improve customer satisfaction.
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