The target audience for ShortlistIQ is largely comprised of early-stage product creators, startups, and individuals who are responsible for product launches and growth marketing. This includes SaaS founders, app developers, hardware innovators, and creators of digital products. Specifically, the tool is designed for those who actively use or plan to use product launch platforms like Product Hunt, BetaList, AppSumo, and similar sites to gain initial traction, gather feedback, and generate leads. The audience values tools that can centralize their launch activities, automate repetitive tasks, provide performance analytics, and facilitate communication with their user base on these platforms. They are likely seeking to optimize their product launch strategy, improve engagement, and track their marketing efforts effectively across multiple channels without manual oversight.