GOALS

• Improve the organic visibility and search engine rankings of client websites across various industries to drive traffic and achieve their business goals
• Conduct thorough keyword research and competitor analysis to identify opportunities to optimize website content and target relevant search terms
• Implement technical SEO best practices to ensure that client websites are crawlable, indexable, and provide a positive user experience to both search engines and visitors

Frustrations

• Encountering clients who have unrealistic expectations about SEO timelines and expect immediate results without understanding the need for a long-term strategy
• Dealing with algorithm updates that can negatively impact rankings and require significant time and effort to diagnose and recover from
• Convincing clients to invest in necessary technical SEO improvements that may not have an immediate visual impact but are crucial for long-term success

GOALS

• Develop a comprehensive digital marketing strategy that aligns with overall business objectives, encompassing both organic and paid channels to drive leads and revenue
• Build and manage a high-performing digital marketing team, providing them with the resources, training, and support they need to excel in their roles
• Stay informed about emerging technologies and platforms in the digital marketing landscape to ensure the company remains competitive and adopts innovative approaches

Frustrations

• Securing sufficient budget allocation for digital marketing initiatives, often facing resistance from stakeholders who may not fully grasp the ROI potential
• Managing the expectations of senior management who may desire quick wins and high conversion rates, requiring constant communication and education about realistic timelines
• Finding and retaining top digital marketing talent in a competitive job market while providing them with opportunities for growth and development within the company