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Search Engine Land Target Audience

User Segments

Age: 32

Gender: Female

Occupation: SEO Specialist

Education: Master's Degree, Digital Marketing

Age: 40

Gender: Male

Occupation: Marketing Manager

Education: Bachelor's Degree, Business Administration

Age: 28

Gender: Female

Occupation: Content Strategist

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: SEO Specialist
Education: Master's Degree, Digital Marketing
Industry: Digital Marketing
Channels: LinkedInYouTubeReddit

Goals

  • To consistently rank client websites higher on search engine results pages
  • To master the latest Google algorithm updates and implement effective strategies
  • To expand her expertise into advanced technical SEO and international SEO.

Pain Points

  • Dealing with frequent and unpredictable Google algorithm changes impacting client rankings
  • Difficulty in clearly demonstrating ROI of SEO efforts to less tech-savvy clients
  • Limited budget and resources for implementing ambitious SEO campaigns.

Search Engine Land Geographic Distribution

The audience is primarily from the US and UK, with significant presence in Canada, Australia, and India, indicating a strong English-speaking market focus.

Top Countries

United States flag

United States

50.5%
United Kingdom flag

United Kingdom

10.2%
Canada flag

Canada

5.8%
Australia flag

Australia

4.1%
India flag

India

3.5%

Age Distribution