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SEA WAVES Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Active Duty Military (Squad Leader)

Education: Associate Degree, Criminal Justice

Age: 48

Gender: Female

Occupation: Military Healthcare Provider (Nurse Practitioner)

Education: Master's Degree, Nursing

Age: 58

Gender: Male

Occupation: Retired Military (Veteran Advocate)

Education: Bachelor's Degree, Business Administration

Sergeant Alex Chen

Sergeant Alex Chen

Age: 32
Gender: Male
Occupation: Active Duty Military (Squad Leader)
Education: Associate Degree, Criminal Justice
Industry: Military
Channels: FacebookYouTubeInstagram

Goals

  • Maintain peak physical and mental readiness for duty
  • Support my team members' well-being and performance
  • Advance my military career and leadership skills.

Pain Points

  • Difficulty accessing specialized mental health care within military facilities
  • Stigma surrounding mental health issues in military culture
  • Balancing demanding work with family life and personal well-being.

SEA WAVES Geographic Distribution

Primarily US-focused due to military community, with minimal international reach. Key operations are likely digital and partner-driven for dispersed military populations.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.3%
Germany flag

Germany

0.2%
Australia flag

Australia

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium-income households, with 2-4 members, indicating a mix of service members, families, and engaged donors.

Employment Status

Income Distribution

Education Level

SEA WAVES Behavior Analysis

Behavior Profile

Advocacy
Education
Support Seeking
Community Engagement
Awareness
Referral Seeking
Information Seeking
Donating
Collaborating
Social Media Use
Online Engagement
Learning
Volunteerism
Networking
Researching
Purchasing (merchandise)
Attending Webinars
Sharing Content

Device Breakdown

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