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SEA WAVES

SEA WAVES is a 501(c)3 non-profit organization dedicated to combating eating disorders within the military community. They provide support, education, and resources to service members, veterans, and their families struggling with eating disorders. They advocate for policy changes and collaborate with other organizations to improve access to care.

Company : SEA WAVES

Industry : Non-profitMilitary HealthEating Disorder Support

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Germany flagGermany

Key Competitors

National Eating Disorders Association (NEDA)
Military OneSource
Give an Hour
Pat Tillman Foundation

SEA WAVES Key Value propositions

Military Community Support
Eating Disorder Resources
Mental Health Advocacy
Veteran Support

SEA WAVES SWOT Analysis

Strengths

Niche focus on military eating disorders.Strong partnerships (e.g., Crisis Text Line).Offers diverse resources and support services.

Weaknesses

Potential for limited funding as a non-profit.Reliance on volunteers and staff availability.Stigma surrounding eating disorders may hinder reach.

Opportunities

Expand corporate partnerships for funding.Develop targeted campaigns for specific military branches.Collaborate with military bases and VA centers.

Threats

Competition from larger, more established organizations.Changing military policies and priorities.Economic downturn impacting donations.

Top Marketing Strategies for SEA WAVES

Targeted Digital Advertising and Social Media Campaigns

Reach the target audience of military service members, veterans, and their families on social media platforms like Facebook, Instagram, and Twitter. Utilize targeted ads based on demographics and interests to raise awareness and promote resources.

Partnerships with Military Organizations and Support Groups

Collaborate with organizations like the Military OneSource, the American Legion, and the Wounded Warrior Project to expand reach and access to resources. Partner with existing support groups to provide education and offer referrals for specialized care.

Public Speaking Engagements and Media Outreach

Engage with military leadership, healthcare providers, and community leaders by offering presentations and workshops on eating disorders in the military. Secure media coverage through local and national outlets to raise awareness and reduce stigma.

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SEA WAVES User Persona

SEA WAVES Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with 90% of users, aligning with the organization's focus on the US military. Other English-speaking countries with military ties like the UK, Canada, and Australia represent smaller but potential markets.

Top Countries

  • United States flag

    United States

    90%

  • United Kingdom flag

    United Kingdom

    3%

  • Germany flag

    Germany

    2%

  • Canada flag

    Canada

    1.5%

  • Australia flag

    Australia

    1%

Demographic Insights: The target demographic skews slightly towards females, likely due to higher reporting rates of eating disorders. The largest age group is 25-34, reflecting the average age range of active-duty military personnel.

Age Distribution

Gender Distribution

SEA WAVES Socio-economic Profile

Household and Income Insights: The target audience mostly falls within the 'middle income' bracket and tends to have an average household size of 2-4, reflecting the demographics of military families.

Educational and Employment Insights: A majority of users have 'University or College' level education, aligning with military recruitment trends. 'Full-time work' is the dominant employment status, reflecting active-duty personnel.

Households Size

Income Distribution

Education Level

Employment Status

SEA WAVES Behavioral Insights

Interest-Based Insights: Target users are interested in military fitness, veteran support, mental health, nutrition, and physical well-being, reflecting their lifestyle and the organization's focus.

Technology and Social Media Usage: Users prefer Youtube, Instagram, and Facebook. They primarily use mobile devices (Android and iOS) but also have desktop access.

Interests

military fitnessveteran supportmental health awarenessnutritionhealthy eatingphysical fitnessoutdoor activities

Device Breakdown

Social Media Usage

SEA WAVES Top Competitors

Competitor
Estimated market share
Top domains
National Eating Disorders Association (NEDA)40%Eating Disorders, Mental Health, Public Awareness
Military OneSource25%Military Support, Family Resources, Crisis Intervention
Give an Hour15%Mental Health Services, Veteran Support, Pro Bono Therapy
Pat Tillman Foundation6%Veteran Scholarships, Leadership Development, Community Support

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