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SEA WAVES is a 501(c)3 non-profit organization dedicated to combating eating disorders within the military community. They provide support, education, and resources to service members, veterans, and their families struggling with eating disorders. They advocate for policy changes and collaborate with other organizations to improve access to care.
Company : SEA WAVES
Industry : Non-profitMilitary HealthEating Disorder Support
SEA WAVES Key Value propositions
SEA WAVES Latest news
Breaking deep-sea waves reveal mechanism for global ocean ...
Sep 9, 2013 ... Breaking deep-sea waves reveal mechanism for global ocean mixing. Hannah Hickey. UW News. Waves breaking over sandy beaches are captured in ...
Breaking deep sea waves reveal mechanism for global ocean mixing
The deep-sea waves are 800 feet tall, as high as a skyscraper. Tom Peacock, MIT, Wide Eye Productions. by Hannah Hickey News and Information. Online version at ...
Retired Navy Senior Chief Pleas for Awareness, Education ...
May 23, 2023 ... To learn more about Leah and her work you can visit https://www.sea-waves.org/. ... Get NEDA News. First Name. Last Name. Zip. Email. Lead Source.
Winds and Tides Drive Sea Waves on Titan - Sky & Telescope - Sky ...
Aug 14, 2020 ... Winds and Tides Drive Sea Waves on Titan. By: Camille M. Carlisle August 17, 2020 4 ...
SEA WAVES SWOT Analysis
Strengths
Niche focus on military eating disorders.Strong partnerships (e.g., Crisis Text Line).Offers diverse resources and support services.
Weaknesses
Potential for limited funding as a non-profit.Reliance on volunteers and staff availability.Stigma surrounding eating disorders may hinder reach.
Opportunities
Expand corporate partnerships for funding.Develop targeted campaigns for specific military branches.Collaborate with military bases and VA centers.
Threats
Competition from larger, more established organizations.Changing military policies and priorities.Economic downturn impacting donations.
Top Marketing Strategies for SEA WAVES
Targeted Digital Advertising and Social Media Campaigns
Reach the target audience of military service members, veterans, and their families on social media platforms like Facebook, Instagram, and Twitter. Utilize targeted ads based on demographics and interests to raise awareness and promote resources.
Partnerships with Military Organizations and Support Groups
Collaborate with organizations like the Military OneSource, the American Legion, and the Wounded Warrior Project to expand reach and access to resources. Partner with existing support groups to provide education and offer referrals for specialized care.
SEA WAVES User Persona
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GOALS
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SEA WAVES Geographic and Demographic Insights
Geographic Insights: The United States is the primary market with 90% of users, aligning with the organization's focus on the US military. Other English-speaking countries with military ties like the UK, Canada, and Australia represent smaller but potential markets.
United States
90%
United Kingdom
3%
Germany
2%
Canada
1.5%
Australia
1%
Demographic Insights: The target demographic skews slightly towards females, likely due to higher reporting rates of eating disorders. The largest age group is 25-34, reflecting the average age range of active-duty military personnel.
SEA WAVES Socio-economic Profile
Household and Income Insights: The target audience mostly falls within the 'middle income' bracket and tends to have an average household size of 2-4, reflecting the demographics of military families.
Educational and Employment Insights: A majority of users have 'University or College' level education, aligning with military recruitment trends. 'Full-time work' is the dominant employment status, reflecting active-duty personnel.
SEA WAVES Behavioral Insights
Interest-Based Insights: Target users are interested in military fitness, veteran support, mental health, nutrition, and physical well-being, reflecting their lifestyle and the organization's focus.
Technology and Social Media Usage: Users prefer Youtube, Instagram, and Facebook. They primarily use mobile devices (Android and iOS) but also have desktop access.
SEA WAVES Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
National Eating Disorders Association (NEDA) | 40% | Eating Disorders, Mental Health, Public Awareness |
Military OneSource | 25% | Military Support, Family Resources, Crisis Intervention |
Give an Hour | 15% | Mental Health Services, Veteran Support, Pro Bono Therapy |
Pat Tillman Foundation | 6% | Veteran Scholarships, Leadership Development, Community Support |