Top Marketing Strategies for SEA WAVES

SEA WAVES User Persona

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Army Sergeant

Industry :

Military

Education :

Associate's Degree, Criminal Justice

Preferred platforms

GOALS

• Find credible resources to understand and overcome his binge eating disorder in private
• Connect with other service members who understand the unique pressures of military life and eating disorders
• Access support groups and therapy sessions tailored to his schedule and needs, without jeopardizing his career

Frustrations

• Feeling isolated and judged due to the stigma surrounding eating disorders in the military
• Lack of readily available information and resources specifically for active-duty personnel
• Difficulty finding time for treatment and support due to demanding work schedule and deployments

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Navy Veteran

Industry :

Veteran Support Services

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Educate herself on the signs and symptoms of eating disorders to better support her veteran husband
• Find online communities and forums where she can connect with other military spouses facing similar challenges
• Advocate for better mental health resources and policies for veterans and their families

Frustrations

• Struggling to understand the complexities of her husband's eating disorder and how to best support him
• Feeling overwhelmed by the lack of accessible and specialized resources for veterans
• Encountering a stigma surrounding mental health issues within the veteran community

Name:

David Lee

Age :

23

Gender :

Male

Occupation :

Marine Corps Lance Corporal

Industry :

Military

Education :

High School Diploma

Preferred platforms

GOALS

• Find discreet and confidential ways to cope with body image issues and disordered eating habits
• Access quick and readily available support, like a crisis text line, during moments of extreme anxiety or urges
• Learn about healthy nutrition and exercise habits that align with military fitness standards

Frustrations

• Feeling pressured to maintain a certain physique to meet military standards
• Lack of awareness and understanding about eating disorders among his peers and superiors
• Fear of reporting his struggles due to potential negative impact on his military career

SEA WAVES Geographic and Demographic Insights

Geographic Insights: The United States is the primary market with 90% of users, aligning with the organization's focus on the US military. Other English-speaking countries with military ties like the UK, Canada, and Australia represent smaller but potential markets.

Demographic Insights: The target demographic skews slightly towards females, likely due to higher reporting rates of eating disorders. The largest age group is 25-34, reflecting the average age range of active-duty military personnel.

SEA WAVES Socio-economic Profile

Household and Income Insights: The target audience mostly falls within the 'middle income' bracket and tends to have an average household size of 2-4, reflecting the demographics of military families.

Educational and Employment Insights: A majority of users have 'University or College' level education, aligning with military recruitment trends. 'Full-time work' is the dominant employment status, reflecting active-duty personnel.

SEA WAVES Behavioral Insights

Interest-Based Insights: Target users are interested in military fitness, veteran support, mental health, nutrition, and physical well-being, reflecting their lifestyle and the organization's focus.

Technology and Social Media Usage: Users prefer Youtube, Instagram, and Facebook. They primarily use mobile devices (Android and iOS) but also have desktop access.

SEA WAVES Top Competitors