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ScienceDirect Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Doctoral Student (Biology)
Education: Master's Degree
Age: 22
Gender: Male
Occupation: Master's Student (Computer Science)
Education: Bachelor's Degree
Age: 20
Gender: Female
Occupation: Undergraduate Researcher (Chemistry)
Education: Bachelor's Degree
Aisha Khan
Age: 24
Gender: Female
Occupation: Doctoral Student (Biology)
Education: Master's Degree
Industry: Academia
Channels: YouTubeRedditLinkedIn
Goals
- To successfully complete her doctoral research and publish findings in top-tier journals
- To secure a post-doctoral position at a reputable research institution after graduation
- To contribute meaningfully to scientific discovery within her field of study.
Pain Points
- Difficulty accessing specific paywalled research articles essential for her dissertation
- Struggling with the vast amount of information and finding relevant, high-quality sources efficiently
- Limited funding and resources for her research projects, leading to delays and compromises.
ScienceDirect Geographic Distribution
Global reach with strong presence in major research hubs. US and China lead user base, followed by key European and Asian markets.
Top Countries
United States
25%
China
15%
United Kingdom
8%
Germany
7%
India
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from middle to high-income households (3-4 members), reflecting professionals and academics.
Employment Status
Income Distribution
Education Level
ScienceDirect Behavior Analysis
Behavior Profile
Researching
Accessing Content
Learning
Updating Knowledge
Collaborating
Data Analysis
Publishing
Networking
Problem Solving
Seeking Information
Citing
Organizing
Remote Access
Digital Usage
Social Media Engagement
Content Consumption
Decision Making
Efficiency
Staying Informed
Skill Development
Device Breakdown
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