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ScienceDirect Target Audience
ScienceDirect targets individuals and institutions within the scientific community. This includes universities, research institutions, and libraries that cater to the needs of researchers and students in various scientific disciplines. They aim to provide comprehensive access to a vast collection of scientific literature.
User Segments
ScienceDirect Geographic Distribution
ScienceDirect's user base is globally distributed, with a strong presence in major research hubs. The US and China dominate, accounting for over half of the users.
Top Countries
United States
China
United Kingdom
India
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The target audience often falls within households of 2-4 members. There's a balanced distribution across income levels, with a slight inclination towards the medium range.
Employment Status
Income Distribution
Education Level
ScienceDirect Behavior Analysis
Behavior Profile
Device Breakdown
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