Find stats on top websites
Major Markets
United States
China
United KingdomKey Competitors
Select a competitor
Web of Science
JSTOR
Top Marketing Channels
Web of Science
- Content Marketing
- Examples: Blog posts on research trends, Whitepapers on citation analysis, Case studies of research impact
- Campaigns: Research Impact Series, Discovering Emerging Trends, Success Stories in Academia
- Digital Advertising
- Examples: Google Ads for research evaluation, LinkedIn Ads for academic institutions, Banner ads on scholarly publication sites
- Campaigns: Elevate Your Research, Unlock Deeper Insights, Powering Research Excellence
- Webinars & Workshops
- Examples: Webinar on effective use of WoS for grant applications, Workshop on building research profiles, Online training sessions for new features
- Campaigns: Mastering Web of Science, Grant Writing with WoS, Advanced Analytics for Researchers
Top Sales Channels
- Direct Sales (Institutional)
- Sales calls to university libraries, Presentations to research institution procurement, Negotiating enterprise licenses with consortia
- Academic Institution Partnership Program, Research Hub Licensing, Consortium Access Initiative
- Sales through Resellers/Partners
- Collaborating with library service providers, Partnering with research software distributors, Channels for regional academic markets
- Global Research Access Program, Integrated Research Solutions, Local Market Expansion
- Subscription Sales (Online)
- Online demo requests for trials, Customized quotes based on institutional size, Direct inquiries via website contact forms
- Explore WoS Free Trial, Get a Custom Institutional Quote, Access for Your Research Community
ScienceDirect SWOT Analysis
Strengths
Highly regarded for citation analysis and research evaluation
Strong reputation and long-standing presence in academia
Comprehensive database of scholarly literature.
Weaknesses
Can be perceived as complex and less user-friendly for new users
High cost of subscription for individual or smaller institutions
Focus primarily on citation metrics might overlook other research impacts.
Opportunities
Integration with emerging research methodologies and data types
Expanding into new geographical markets and emerging research economies
Developing AI-driven tools for research discovery and evaluation.
Threats
Growing competition from open-access citation databases and tools
Universities and institutions facing budget constraints
Rapid changes in research evaluation paradigms and metrics.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
