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Scaler's target audience is individuals who want to advance their careers in software development and land jobs at top tech companies, particularly MAANG (Meta, Amazon, Apple, Netflix, Google). This includes students, recent graduates, and working professionals seeking to upskill or switch careers into software engineering.
Scaler's primary market is India, followed by the US. However, there's potential in other English-speaking tech hubs like Canada and the UK.
India
United States
Canada
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Scaler users typically belong to households of 2-4 people with medium income levels, indicating working professionals or those starting families, seeking income growth.
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