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Scaler Target Audience

Scaler's target audience is individuals who want to advance their careers in software development and land jobs at top tech companies, particularly MAANG (Meta, Amazon, Apple, Netflix, Google). This includes students, recent graduates, and working professionals seeking to upskill or switch careers into software engineering.

User Segments

Scaler Geographic Distribution

Scaler's primary market is India, followed by the US. However, there's potential in other English-speaking tech hubs like Canada and the UK.

Top Countries

India flag

India

60%
United States flag

United States

20%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

5%
Germany flag

Germany

2.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Scaler users typically belong to households of 2-4 people with medium income levels, indicating working professionals or those starting families, seeking income growth.

Employment Status

Income Distribution

Education Level

Scaler Behavior Analysis

Behavior Profile

Device Breakdown

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