Scalable Commerce : Market and Competitor Analysis

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scalac.io/

Scalable Commerce develops and operates data-driven products that empower users with hard-to-find information. They specialize in aggregating and refining public and private data, covering areas like people search, property records, social media insights, and phone number intelligence. Founded in 2007, the company prioritizes data optimization, innovation, and a positive work environment.

Company : Scalable Commerce

Industry : Data AggregationInformation ServicesPrivacy Protection

Major Markets

United States

Canada

United Kingdom

Key Competitors

Spokeo

PeopleFinders

Intelius

Scalable Commerce Key Value propositions

Data Privacy

Information Accuracy

Advanced Search

User Experience

Scalable Commerce Latest news

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Scalable Commerce SWOT Analysis

Strengths

Specializes in aggregating and refining public and private data.Focuses on data optimization, innovation, and user experience.Prioritizes data accuracy and clarity for its users.

Weaknesses

Limited information available on subscription pricing and revenue model.Heavily reliant on data accuracy and the availability of public and private data.Potential challenges in staying ahead of data privacy regulations and user expectations.

Opportunities

Expand product offerings to cater to specific industry needs (e.g., legal, investigative).Develop partnerships with cybersecurity companies to offer bundled services.Leverage AI and machine learning to enhance data analysis and user insights.

Threats

Competition from established data providers with larger databases.Increasingly stringent data privacy regulations and potential compliance challenges.Evolving user expectations regarding data access, transparency, and control.

Top Marketing Strategies for Scalable Commerce

Personalized User Onboarding

Personalizing the onboarding process for new users can help them quickly understand and appreciate the value of Scalable Commerce's products. This can lead to higher user engagement and retention, ultimately increasing customer lifetime value.

Interactive Exit-Intent Quiz

This strategy can help Scalable Commerce engage with users who are about to leave their website. By offering a quick quiz that highlights the benefits of their products, they can entice users to stay and learn more about their services.

Content-Specific Call-to-Action Optimization

This strategy can help increase conversion rates by ensuring that the call-to-actions on Scalable Commerce's website are relevant to the specific content being consumed. This can create a more targeted and effective user experience, leading to higher engagement and conversion.

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Scalable Commerce User Persona

Name:

Sarah Jones

Age :

38

Gender :

Female

Occupation :

Project Manager

Industry :

Information Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Securely manage her family's online presence and minimize their digital footprint, ensuring their data privacy and protection from potential threats
Research and verify the credentials of contractors or service providers before hiring them for home projects, mitigating risks and ensuring quality service
Stay informed about potential scams or fraudulent activities targeting her family online, particularly phishing attempts and data breaches, and proactively protect their financial and personal information

Frustrations

Encountering difficulties in removing outdated or inaccurate personal information from online data brokers, experiencing frustration with the process and lack of control over her data
Feeling overwhelmed by the sheer volume of online data and the constant need to monitor and manage her family's digital footprint, finding it time-consuming and mentally taxing
Struggling to find reliable and trustworthy resources for online privacy protection, encountering conflicting information and feeling uncertain about the best practices to safeguard her family's data

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Bachelor's Degree, Finance

Preferred platforms

GOALS

Conduct in-depth due diligence and background checks on potential business partners or investments, leveraging comprehensive data sources to make informed financial decisions
Protect his own online reputation and manage his professional brand by monitoring online mentions and proactively addressing any potentially damaging information
Stay abreast of industry trends and news, particularly concerning data security and privacy regulations, to ensure compliance and mitigate potential risks for his company

Frustrations

Dealing with fragmented data sources and incomplete information when conducting research, hindering his ability to get a holistic view of individuals or companies
Experiencing paywalls or limited access to crucial data points, slowing down his research process and impacting his productivity
Finding it challenging to verify the accuracy and reliability of information obtained online, raising concerns about potential misinformation and impacting his decision-making process

Name:

Emily Garcia

Age :

28

Gender :

Female

Occupation :

Freelance Writer

Industry :

Media and Communications

Education :

Bachelor's Degree, Journalism

Preferred platforms

GOALS

Find and connect with potential sources or experts for her writing assignments, leveraging social media insights and contact information to expand her professional network
Research and gather background information on individuals or companies for her articles, ensuring accuracy and credibility in her writing
Protect her online identity and personal information while engaging with sources or conducting online research, prioritizing her privacy and security

Frustrations

Encountering difficulties in locating reliable contact information for individuals or struggling with outdated data, hindering her ability to connect with potential sources
Feeling overwhelmed by the vast amount of information available online and struggling to filter through irrelevant data to find what she needs for her writing
Worrying about the ethical implications of accessing and using personal information for her articles, seeking a balance between journalistic integrity and privacy concerns

Scalable Commerce Geographic and Demographic Insights

Geographic Insights: Scalable Commerce's primary market is the United States with 60% of users, followed by Canada (15%) and the UK (10%). The platform sees significant use in English-speaking countries.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: The target audience for Scalable Commerce leans towards males aged 35-54. However, their services attract a significant user base across various age groups and genders.

Age Distribution

Gender Distribution

Scalable Commerce Socio-economic Profile

Household and Income Insights: Scalable Commerce primarily targets households of 2-4 people with medium income levels. This aligns with their focus on families and individuals seeking accessible information solutions.

Educational and Employment Insights: A large portion of users are employed full-time and hold a University or College degree, indicating an audience that is tech-savvy and values information.

Households Size

Income Distribution

Education Level

Employment Status

Scalable Commerce Behavioral Insights

Interest-Based Insights: Users are interested in cybersecurity, data privacy, and staying informed about technology news, current events, and potential scams.

Technology and Social Media Usage: Users are active on social media, primarily on Facebook, Youtube, and Instagram, and they utilize a mix of desktop and mobile devices.

Interests

CybersecurityData PrivacyTechnology NewsCurrent EventsInvestigative JournalismTrue CrimeConsumer Protection

Device Breakdown

Social Media Usage

Scalable Commerce Top Competitors

Competitor	Estimated market share	Top domains
Spokeo	40%	People Search, Background Checks, Public Records
PeopleFinders	35%	People Search, Background Checks, Public Records
Intelius	25%	People Search, Background Checks, Criminal Records

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