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Scalable Commerce develops and operates data-driven products that empower users with hard-to-find information. They specialize in aggregating and refining public and private data, covering areas like people search, property records, social media insights, and phone number intelligence. Founded in 2007, the company prioritizes data optimization, innovation, and a positive work environment.
Company : Scalable Commerce
Industry : Data AggregationInformation ServicesPrivacy Protection
Scalable Commerce Key Value propositions
Scalable Commerce Latest news
Scalable Commerce Team | Career Opportunities
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Scalable Commerce SWOT Analysis
Strengths
Specializes in aggregating and refining public and private data.Focuses on data optimization, innovation, and user experience.Prioritizes data accuracy and clarity for its users.
Weaknesses
Limited information available on subscription pricing and revenue model.Heavily reliant on data accuracy and the availability of public and private data.Potential challenges in staying ahead of data privacy regulations and user expectations.
Opportunities
Expand product offerings to cater to specific industry needs (e.g., legal, investigative).Develop partnerships with cybersecurity companies to offer bundled services.Leverage AI and machine learning to enhance data analysis and user insights.
Threats
Competition from established data providers with larger databases.Increasingly stringent data privacy regulations and potential compliance challenges.Evolving user expectations regarding data access, transparency, and control.
Top Marketing Strategies for Scalable Commerce
Content-Specific Call-to-Action Optimization
This strategy can help increase conversion rates by ensuring that the call-to-actions on Scalable Commerce's website are relevant to the specific content being consumed. This can create a more targeted and effective user experience, leading to higher engagement and conversion.
Scalable Commerce User Persona
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Scalable Commerce Geographic and Demographic Insights
Geographic Insights: Scalable Commerce's primary market is the United States with 60% of users, followed by Canada (15%) and the UK (10%). The platform sees significant use in English-speaking countries.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: The target audience for Scalable Commerce leans towards males aged 35-54. However, their services attract a significant user base across various age groups and genders.
Scalable Commerce Socio-economic Profile
Household and Income Insights: Scalable Commerce primarily targets households of 2-4 people with medium income levels. This aligns with their focus on families and individuals seeking accessible information solutions.
Educational and Employment Insights: A large portion of users are employed full-time and hold a University or College degree, indicating an audience that is tech-savvy and values information.
Scalable Commerce Behavioral Insights
Interest-Based Insights: Users are interested in cybersecurity, data privacy, and staying informed about technology news, current events, and potential scams.
Technology and Social Media Usage: Users are active on social media, primarily on Facebook, Youtube, and Instagram, and they utilize a mix of desktop and mobile devices.
Scalable Commerce Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Spokeo | 40% | People Search, Background Checks, Public Records |
PeopleFinders | 35% | People Search, Background Checks, Public Records |
Intelius | 25% | People Search, Background Checks, Criminal Records |