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Scalable Commerce

Scalable Commerce develops and operates data-driven products that empower users with hard-to-find information. They specialize in aggregating and refining public and private data, covering areas like people search, property records, social media insights, and phone number intelligence. Founded in 2007, the company prioritizes data optimization, innovation, and a positive work environment.

Company : Scalable Commerce

Industry : Data AggregationInformation ServicesPrivacy Protection

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Spokeo
PeopleFinders
Intelius

Scalable Commerce Key Value propositions

Data Privacy
Information Accuracy
Advanced Search
User Experience

Scalable Commerce SWOT Analysis

Strengths

Specializes in aggregating and refining public and private data.Focuses on data optimization, innovation, and user experience.Prioritizes data accuracy and clarity for its users.

Weaknesses

Limited information available on subscription pricing and revenue model.Heavily reliant on data accuracy and the availability of public and private data.Potential challenges in staying ahead of data privacy regulations and user expectations.

Opportunities

Expand product offerings to cater to specific industry needs (e.g., legal, investigative).Develop partnerships with cybersecurity companies to offer bundled services.Leverage AI and machine learning to enhance data analysis and user insights.

Threats

Competition from established data providers with larger databases.Increasingly stringent data privacy regulations and potential compliance challenges.Evolving user expectations regarding data access, transparency, and control.

Top Marketing Strategies for Scalable Commerce

Personalized User Onboarding

Personalizing the onboarding process for new users can help them quickly understand and appreciate the value of Scalable Commerce's products. This can lead to higher user engagement and retention, ultimately increasing customer lifetime value.

Interactive Exit-Intent Quiz

This strategy can help Scalable Commerce engage with users who are about to leave their website. By offering a quick quiz that highlights the benefits of their products, they can entice users to stay and learn more about their services.

Content-Specific Call-to-Action Optimization

This strategy can help increase conversion rates by ensuring that the call-to-actions on Scalable Commerce's website are relevant to the specific content being consumed. This can create a more targeted and effective user experience, leading to higher engagement and conversion.

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Scalable Commerce User Persona

Scalable Commerce Geographic and Demographic Insights

Geographic Insights: Scalable Commerce's primary market is the United States with 60% of users, followed by Canada (15%) and the UK (10%). The platform sees significant use in English-speaking countries.

Top Countries

  • United States flag

    United States

    60%

  • Canada flag

    Canada

    15%

  • United Kingdom flag

    United Kingdom

    10%

  • Australia flag

    Australia

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: The target audience for Scalable Commerce leans towards males aged 35-54. However, their services attract a significant user base across various age groups and genders.

Age Distribution

Gender Distribution

Scalable Commerce Socio-economic Profile

Household and Income Insights: Scalable Commerce primarily targets households of 2-4 people with medium income levels. This aligns with their focus on families and individuals seeking accessible information solutions.

Educational and Employment Insights: A large portion of users are employed full-time and hold a University or College degree, indicating an audience that is tech-savvy and values information.

Households Size

Income Distribution

Education Level

Employment Status

Scalable Commerce Behavioral Insights

Interest-Based Insights: Users are interested in cybersecurity, data privacy, and staying informed about technology news, current events, and potential scams.

Technology and Social Media Usage: Users are active on social media, primarily on Facebook, Youtube, and Instagram, and they utilize a mix of desktop and mobile devices.

Interests

CybersecurityData PrivacyTechnology NewsCurrent EventsInvestigative JournalismTrue CrimeConsumer Protection

Device Breakdown

Social Media Usage

Scalable Commerce Top Competitors

Competitor
Estimated market share
Top domains
Spokeo40%People Search, Background Checks, Public Records
PeopleFinders35%People Search, Background Checks, Public Records
Intelius25%People Search, Background Checks, Criminal Records

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