County of San Bernardino : Market and Competitor Analysis

Find stats on top websites

sba.gov

sbig.vc

San Bernardino County is the largest county in the United States, serving a diverse population of nearly 2.2 million residents. The county government provides a wide range of services, including public safety, health and human services, economic development, housing, recreation, and culture. The County is committed to creating a thriving and prosperous community for its residents and businesses.

Company : County of San Bernardino

Industry : GovernmentPublic SectorCounty Administration

Major Markets

United States

Mexico

Canada

Key Competitors

Riverside County

San Diego County

Los Angeles County

County of San Bernardino Key Value propositions

Public Service

Community Resources

Economic Development

Public Safety

County of San Bernardino Latest news

Welcome to San Bernardino County

Sign up for SB County Emergency Alerts · All News Stories. Countywide Calendar. 6. Jun+. https://caocwcal.sbcounty.gov/api/blob/183. Behavioral Health ...

San Bernardino County Sheriff's Department – Sheriff's Department

Careers Crime Prevention Inmate Locator/Visiting Civil Enforcement Media CCW Patrol Stations Corrections Volunteer Coroner Subscribe to the Sheriff's News ...

Public Works – Public Works

SB County News. Stay informed and engaged by subscribing to the County Update newsletter. Each week, we deliver the top stories in San Bernardino County to ...

Preparedness Starts Here

... SB County news and events and news through our SBC Countywire news repository ... Important Messages and Emergency Alert Notifications from San Bernardino County ...

County of San Bernardino SWOT Analysis

Strengths

Large and diverse populationWide range of services offeredCommitment to community development

Weaknesses

Potential bureaucratic inefficienciesChallenges in serving a geographically large areaReliance on public funding

Opportunities

Leveraging technology to improve service deliveryExpanding partnerships with private and non-profit sectorsAttracting new businesses and investments

Threats

Economic downturns impacting fundingNatural disasters common to the regionCompetition from neighboring counties for resources

Top Marketing Strategies for County of San Bernardino

Personalized User Onboarding

This strategy helps new residents and businesses get acquainted with the county's services and resources. It streamlines their experience and boosts their overall satisfaction with county services.

Content-Specific Call-to-Action Optimization

This strategy helps increase engagement with specific content by tailoring calls-to-action to different user segments. It helps the county effectively guide users towards relevant information and services.

Leveraged Reciprocity

This strategy leverages the principle of reciprocity by offering valuable content and resources to residents and businesses in exchange for their engagement. It helps build trust and loyalty with the community.

Apply these strategies to your business with just one-click at Waxwing.ai

County of San Bernardino User Persona

Name:

Maria Garcia

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Finding affordable after-school programs for her two children to participate in
Staying informed about school closures and district news affecting her children's education
Accessing online resources and support for parents navigating the education system

Frustrations

Navigating a complex and overwhelming website to find the necessary information or services
Dealing with long wait times or difficulty reaching someone for assistance
Lack of clear and concise information, making it difficult to understand her options

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Small Business Owner

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Finding information about local business grants and funding opportunities
Staying updated on county regulations and policies impacting his business
Connecting with other local business owners to network and collaborate

Frustrations

Struggling to find relevant information amidst the vast amount of content on the county website
Experiencing delays in obtaining necessary permits or licenses
Lack of personalized support or guidance tailored to his specific business needs

Name:

Sarah Chen

Age :

24

Gender :

Female

Occupation :

Recent College Graduate

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Searching and applying for entry-level job openings within the county government
Finding information about affordable housing options for young professionals
Exploring county resources and events geared towards young adults and recent graduates

Frustrations

Facing a lengthy and complicated job application process
Lack of information or resources specifically tailored to the needs of young adults
Feeling overwhelmed by the vastness of the county website and struggling to find relevant information

County of San Bernardino Geographic and Demographic Insights

Geographic Insights: The target market is highly localized to San Bernardino County and surrounding areas, with minimal international reach.

Top Countries

United States
99.9%
Mexico
0.1%
Canada
%
China
%
India
%

Demographic Insights: The target audience spans across all age groups, reflecting the county's demographic makeup. The gender distribution is balanced.

Age Distribution

Gender Distribution

County of San Bernardino Socio-economic Profile

Household and Income Insights: The target audience represents a mix of household sizes and income levels, reflecting the county's socioeconomic diversity.

Educational and Employment Insights: The workforce is largely employed full-time with a significant portion having some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

County of San Bernardino Behavioral Insights

Interest-Based Insights: Residents show interest in local happenings, community services, employment, business development, and property information.

Technology and Social Media Usage: The audience uses a mix of online platforms and devices. Facebook, YouTube, and Instagram are popular, as are both desktop and mobile access.

Interests

Local NewsCommunity EventsPublic ServicesJob SearchBusiness DevelopmentReal EstateEducation

Device Breakdown

Social Media Usage

County of San Bernardino Top Competitors

Competitor	Estimated market share	Top domains
Riverside County	33.3%	County Government, Public Services, Community Resources
San Diego County	33.4%	County Government, Public Services, Tourism
Los Angeles County	33.3%	County Government, Public Services, Urban Development

sba.gov

sbig.vc

[email protected]