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Baptist General Convention of Texas
Texas District - Lutheran Church Missouri Synod
Top Marketing Channels
Baptist General Convention of Texas
- Website & SEO
- Examples: texasbaptists.org, resource library, event listings
- Campaigns: Annual Meeting promotion, Missions Offering campaign, Ministry Training Week
- Social Media Marketing
- Examples: Facebook, YouTube, Instagram
- Campaigns: Texas Baptists Missions Story, For the Future Generational Campaign, Disaster Relief Efforts
- Email Marketing & Newsletters
- Examples: Weekly updates, event reminders, resource highlights
- Campaigns: Giving Tuesday campaign, Ministry Leader Summit registration, New Church Planter Series
Top Sales Channels
- Direct Engagement & Relationship Building
- Regional field representatives, denominational staff, church visits
- Church Partnership Initiative, Leadership Consultation Program, Ministry Development Grants
- Event-Based Promotions & Registrations
- Annual Meeting, specialized conferences, workshops
- Disciple-Making Conference registration, Missions Mobilization Event, Pastoral Care Retreat
- Partnership & Sponsorship Programs
- Mission initiatives, educational programs, community outreach
- Stewardship Campaign, Scholarship Fund Drive, Church Growth Grant Applications
Southern Baptists of Texas Convention SWOT Analysis
Strengths
Established presence and history in Texas
broad range of ministries and resources
strong network of affiliated churches.
Weaknesses
Potential for theological and political diversity to cause internal friction
may have less centralized control over church practices
reliance on voluntary contributions.
Opportunities
Engage new generations of church leaders
expand digital offerings for broader reach
collaborate with other faith-based organizations on social issues.
Threats
Competition from other denominational bodies
declining church attendance or giving trends
shifting cultural values impacting religious affiliation.
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