Top Marketing Strategies for Southern Baptists of Texas Convention (SBTC)

Southern Baptists of Texas Convention (SBTC) User Persona

Name:

Pastor Michael

Age :

42

Gender :

Male

Occupation :

Senior Pastor

Industry :

Religious Institution

Education :

Master of Divinity

Preferred platforms

GOALS

• Grow church membership and expand outreach programs to impact the wider community
• Develop engaging and doctrinally sound sermons that resonate with both long-time members and new visitors
• Foster a sense of spiritual growth and discipleship among congregants through Bible studies and small group ministries

Frustrations

• Reaching younger generations and adapting to their changing communication styles and preferences
• Managing administrative tasks and church finances efficiently while balancing pastoral duties
• Combating apathy or lack of engagement among church members towards evangelism and discipleship

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Children's Ministry Director

Industry :

Religious Institution

Education :

Bachelor's Degree, Early Childhood Education

Preferred platforms

GOALS

• Create a fun and engaging learning environment where children can grow in their faith and develop a love for God
• Recruit and train dedicated volunteers who are passionate about children's ministry and create a strong support system
• Find high-quality, age-appropriate curriculum and resources that align with the church's theological values and are within budget

Frustrations

• Limited budget constraints for purchasing new materials and resources for the ministry
• Difficulty in retaining volunteers long-term due to busy schedules and competing commitments
• Engaging and managing the behavior of a large group of children with varying needs and attention spans

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Youth Pastor

Industry :

Religious Institution

Education :

Bachelor's Degree, Youth Ministry

Preferred platforms

GOALS

• Connect with teenagers on their level, building authentic relationships and creating a safe space for them to explore their faith
• Plan relevant and engaging events and activities that address the specific challenges and interests of today's youth
• Equip and empower students to live out their faith in their daily lives, becoming disciples who make a difference in their schools and communities

Frustrations

• Competing with the constant distractions and pressures teenagers face today, from social media to academic stress
• Lack of parental involvement and support in reinforcing spiritual values and encouraging youth group participation
• Limited resources and budget to plan large-scale events or invest in technology that could enhance ministry impact

Southern Baptists of Texas Convention (SBTC) Geographic and Demographic Insights

Geographic Insights: The SBTC primarily serves Baptist churches in Texas, making the United States its main market. Due to the organization's mission, a very small percentage of users may be in other countries where missions are conducted.

Demographic Insights: The target audience leans slightly towards females and has a diverse age range, with a notable concentration in the 35-54 age group reflecting families and active church leadership.

Southern Baptists of Texas Convention (SBTC) Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket with a moderate household size, indicative of families and individuals actively involved in their communities.

Educational and Employment Insights: A significant portion of target users are employed full-time with a university or college education, suggesting an engaged and educated demographic.

Southern Baptists of Texas Convention (SBTC) Behavioral Insights

Interest-Based Insights: Target users are interested in Christianity, family values, community engagement, education, missions work, Bible study, and worship music.

Technology and Social Media Usage: Users are active on Facebook, YouTube, and Instagram, with moderate use of Twitter. Android devices are popular, alongside a significant portion using desktops.

Southern Baptists of Texas Convention (SBTC) Top Competitors