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Executive Summary
Industries
Major Markets
United States
Mexico
CanadaSouthern Baptists of Texas Convention Top Products
Brand Positioning
The SBTC positions itself as a confessional network empowering Texas Southern Baptist churches to multiply disciple-making movements through robust resourcing, leader networking, and mission advancement, emphasizing biblical inerrancy and cooperative giving.
Customer Sentiments
Customer sentiment appears positive, as evidenced by the large network of over 2,800 affiliated churches and their voluntary participation in the Cooperative Program, indicating strong alignment with the SBTC's mission and values.
Southern Baptists of Texas Convention Key Value Propositions
The SBTC's core value proposition is enabling churches to achieve their mission through comprehensive resources, strategic networking opportunities, and a cooperative financial model for global missions. They empower autonomous churches with theological alignment, fostering growth and outreach within Texas and worldwide.
Southern Baptists of Texas Convention SWOT Analysis
Strengths
Strong theological alignment with Baptist Faith & Message 2000.
Robust network of over 2,800 affiliated churches in Texas.
Significant financial model via Cooperative Program for missions.
Weaknesses
Reliance on voluntary contributions for financial stability.
Potential for theological disagreements within autonomous churches.
Limited direct financial subscription model for services.
Opportunities
Expand reach to new church plants and ethnic congregations (e.g., Hispanic).
Develop more digital resources and online training platforms.
Increase engagement in disaster relief and community outreach efforts.
Threats
Competition from other denominational bodies in Texas.
Declining church attendance or giving trends.
Shifting cultural values impacting religious affiliation.
Market Growth Stage
Pace of Market Growth
Southern Baptists of Texas Convention Target Audience
Geographic Insights
Primarily focused on Texas, USA, with significant influence in the state through its 2,800+ churches. International reach is mainly through cooperative missions.
Top Countries
United States
98% market share
Mexico
1% market share
Canada
0.3% market share
United Kingdom
0.2% market share
Brazil
0.1% market share
Southern Baptists of Texas Convention Audience Segments
Experienced Church Leadership
35-65+ years
Male
Texas
Aspiring Ministry Professionals
25-45 years
Male • Female
Texas
Engaged Church Members & Donors
40-65+ years
Male • Female
Texas
Young Adults & Collegiate Students
18-35 years
Male • Female
Texas
Mission-Focused Volunteers
30-65+ years
Male • Female
Texas
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Southern Baptists of Texas Convention
Personalized User Onboarding
Tailor the onboarding experience to the specific needs and roles of church leaders (pastors, administrators, etc.) within the SBTC network. This will increase engagement with resources and services, leading to better utilization of the SBTC's offerings and greater satisfaction.
Learn moreEnhanced Feature Engagement Rewards
Implement a system to recognize and reward churches and leaders for actively using SBTC resources, attending events, and participating in mission initiatives. This will encourage continued engagement and foster a stronger sense of community and shared purpose within the SBTC network.
Learn moreDedicated User Community
Create a dedicated online platform or forum where SBTC church leaders and members can connect, share best practices, and collaborate on ministry initiatives. This fosters a stronger sense of community, provides valuable peer support, and enhances the overall value proposition of SBTC membership.
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