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Saveday Target Audience

User Segments

Age: 38

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree

Age: 45

Gender: Male

Occupation: Marketing Consultant (Self-Employed)

Education: Bachelor's Degree

Age: 32

Gender: Female

Occupation: Freelance Web Developer

Education: Professional Degree

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree
Industry: E-commerce
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve financial independence and early retirement through smart investments
  • Grow her e-commerce business revenue and expand market reach
  • Optimize tax liabilities by leveraging available retirement savings vehicles.

Pain Points

  • Finding time to research and set up complex financial plans due to busy work schedule
  • Worrying about the long-term financial security for her family as a solo entrepreneur
  • Navigating confusing regulations and compliance requirements for retirement accounts.

Saveday Geographic Distribution

Saveday primarily targets the US market, operating within its regulatory framework. Minimal global reach is estimated beyond the US.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.5%
Australia flag

Australia

0.5%
Germany flag

Germany

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from middle to high-income households of 2-4 people, aligning with business owners and established professionals.

Employment Status

Income Distribution

Education Level

Saveday Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Desktop Usage
Technology Adoption
Professional Networking
Business Strategy
Personal Finance
Talent Management
Legal Compliance
Investment Trends
Research-Oriented
Value-Driven
Efficiency-Seeking
Risk-Averse (Compliance)
Collaborative (Partnerships)
Solution-Oriented
Digital Savvy
Information Seeking
Long-term Planning
Seeking Simplicity

Device Breakdown

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