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Saveday's target audience is small businesses looking to set up a 401(k) plan for their employees. They emphasize their low cost and ease of use, targeting businesses that may be new to offering 401(k) benefits or find traditional plans overly complex.
Saveday's primary market is the United States, capturing a significant 90% share. Canada, the UK, Australia, and Germany represent smaller but potential markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Saveday's users typically fall within households of 2-4 people and represent a mix of income levels, with a slight skew towards medium and high.
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