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Saveday Target Audience

Saveday's target audience is small businesses looking to set up a 401(k) plan for their employees. They emphasize their low cost and ease of use, targeting businesses that may be new to offering 401(k) benefits or find traditional plans overly complex.

User Segments

Saveday Geographic Distribution

Saveday's primary market is the United States, capturing a significant 90% share. Canada, the UK, Australia, and Germany represent smaller but potential markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Saveday's users typically fall within households of 2-4 people and represent a mix of income levels, with a slight skew towards medium and high.

Employment Status

Income Distribution

Education Level

Saveday Behavior Analysis

Behavior Profile

Device Breakdown

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