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Guideline
Human Interest
Top Marketing Channels
Guideline
- Content Marketing
- Examples: Blog posts on 401(k) compliance, guides for small business owners, webinars on retirement planning trends
- Campaigns: Small Business 401(k) Starter Kit, Compliance Made Easy Series, Retirement Ready Webinar Series
- Search Engine Marketing (SEM)
- Examples: Google Ads for 'small business 401k', SEO for 'affordable retirement plans', Bing Ads for 'solo 401k'
- Campaigns: Keyword-targeted 401(k) Ads, Organic Search Visibility Campaign, Local Business Retirement Solutions
- Social Media Marketing
- Examples: <