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Santa Cruz Economic Development
Startup Sandbox
Santa Cruz Tech Beat
Top Marketing Channels
Santa Cruz Economic Development
- Website Content & Resources
- Examples: Departmental pages, Economic Development section, Permitting information
- Campaigns: Business Resource Hub, Local Business Spotlight, Planning for Growth Series
- Local Government Outreach
- Examples: County Board of Supervisors meetings, Community workshops, Public notices
- Campaigns: Community Input Sessions, Zoning & Development Updates, Annual Economic Report Dissemination
- Partnership Communications
- Examples: Joint press releases with local businesses, Collaborative event promotion, Grant program announcements with state agencies
- Campaigns: Grow Santa Cruz Together, Regional Development Initiatives, California Resilience Grant Program
Top Sales Channels
- Direct Consultation Services
- One-on-one business advising, Permitting assistance, Site selection support
- Business Navigator Program, Expedited Permitting Service, Invest in Santa Cruz
- Grant and Incentive Programs
- Application workshops for federal grants, Local tax incentives for businesses, State-funded development programs
- Economic Stimulus Package, Green Business Incentive Program, Workforce Development Grants
- Networking Events & Forums
- Annual economic summit, Business mixers, Industry-specific roundtables
- Santa Cruz Business Connect, Innovation & Growth Forum, Meet Your Local Leaders
Santa Cruz Works SWOT Analysis
Strengths
Official government backing and credibility
Access to public funding and resources
Broad scope covering various economic sectors.
Weaknesses
Bureaucratic processes can be slow
Potentially less agile than private organizations
Limited direct marketing budget compared to private entities.
Opportunities
Leverage government data for targeted initiatives
Attract larger federal and state grants
Collaborate with educational institutions for workforce development.
Threats
Economic downturns impacting local tax revenue
Changes in political leadership and priorities
Competition from non-governmental economic development groups.
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