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Sanford Underground Research Facility (SURF) Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Senior Particle Physicist

Education: Doctorate Degree, Particle Physics

Age: 35

Gender: Female

Occupation: Research Associate, Astrophysics

Education: Doctorate Degree, Astrophysics

Age: 60

Gender: Male

Occupation: University Professor, Experimental Physics

Education: Doctorate Degree, Experimental Physics

Dr. Aris Thorne

Dr. Aris Thorne

Age: 48
Gender: Male
Occupation: Senior Particle Physicist
Education: Doctorate Degree, Particle Physics
Industry: Scientific Research, Particle Physics
Channels: LinkedInXYouTube

Goals

  • Successfully secure funding for next-generation neutrino oscillation experiments
  • Publish groundbreaking research in top-tier scientific journals
  • Foster international collaboration to accelerate discoveries in fundamental physics.

Pain Points

  • Bureaucratic hurdles and slow approval processes for research grants
  • Difficulty in finding and retaining highly skilled technical staff for complex experiments
  • Lack of access to cutting-edge infrastructure and shielded environments for sensitive measurements.

Sanford Underground Research Facility (SURF) Geographic Distribution

SURF primarily serves the US, especially South Dakota, for education/community, but attracts a significant international scientific community from Canada, UK, Germany, and Japan.

Top Countries

United States flag

United States

45%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Germany flag

Germany

7%
Japan flag

Japan

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often 2-4 person households with medium to high incomes, reflecting researchers, educators, and philanthropists.

Employment Status

Income Distribution

Education Level

Sanford Underground Research Facility (SURF) Behavior Analysis

Behavior Profile

scientific discovery
STEM education
research
collaboration
learning
public engagement
innovation
curiosity
hands-on experience
professional development
philanthropy
community impact
global understanding
online resources
event participation
career inspiration
transparency

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