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SAMA targets a diverse audience interested in art, history, and culture. This includes local residents, tourists, families, students, art enthusiasts, and members seeking exclusive benefits and access. They offer a range of programs and events catering to different age groups and interests.
SAMA attracts a predominantly domestic audience, with the majority of visitors from the United States, followed by a small percentage from neighboring Mexico and other international tourists.
United States
Mexico
United Kingdom
Germany
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience for SAMA consists of a mix of household sizes, with a higher proportion of couples and small families. The income levels are diverse, reflecting the museum's broad appeal across socioeconomic groups.
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