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San Antonio Museum of Art Target Audience

SAMA targets a diverse audience interested in art, history, and culture. This includes local residents, tourists, families, students, art enthusiasts, and members seeking exclusive benefits and access. They offer a range of programs and events catering to different age groups and interests.

User Segments

San Antonio Museum of Art Geographic Distribution

SAMA attracts a predominantly domestic audience, with the majority of visitors from the United States, followed by a small percentage from neighboring Mexico and other international tourists.

Top Countries

United States flag

United States

90%
Mexico flag

Mexico

3%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Canada flag

Canada

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience for SAMA consists of a mix of household sizes, with a higher proportion of couples and small families. The income levels are diverse, reflecting the museum's broad appeal across socioeconomic groups.

Employment Status

Income Distribution

Education Level

San Antonio Museum of Art Behavior Analysis

Behavior Profile

Device Breakdown

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