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Samskara Digital Co. Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Director of Marketing & Communications
Education: Ph.D. in Marketing
Age: 42
Gender: Male
Occupation: Associate Dean of Admissions
Education: Master's Degree in Educational Leadership
Age: 35
Gender: Female
Occupation: Digital Marketing Manager (Higher Education)
Education: Bachelor's Degree in Marketing
Dr. Eleanor Vance
Goals
- Increase student enrollment by 15% for undergraduate and graduate programs within the next academic year
- Enhance the university's brand reputation and visibility across key target demographics
- Optimize digital marketing spend to achieve a higher return on investment and more efficient lead generation.
Pain Points
- Difficulty in accurately tracking multi-touch attribution for student conversions from various digital channels
- Lack of internal resources and specialized expertise to implement cutting-edge digital marketing strategies
- Struggling to adapt quickly to evolving digital trends and platforms to reach prospective students effectively.
Samskara Digital Co. Geographic Distribution
Samskara Digital primarily serves the US market, particularly the Tri-State area, with some presence in other English-speaking countries. Their focus is strongly regional.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target clients typically have medium to high household incomes, with 3-4 person households, indicating established professionals.
Employment Status
Income Distribution
Education Level
Samskara Digital Co. Behavior Analysis
Behavior Profile
Device Breakdown
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