Salt Security Competitor Insights

Major Markets

United States

Israel

United Kingdom

Key Competitors

Akamai

Noname Security

Top Marketing Channels

Akamai

Content Marketing
Examples: Technical blogs, Whitepapers, Industry reports
Campaigns: State of the Internet / Security Report, Web Application & API Protection (WAAP) Insights, Cloud Security Best Practices Series

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Retargeting campaigns
Campaigns: Protecting Your Digital Experience, API Security for the Modern Enterprise, Secure Your Cloud Applications

Direct Sales Team
Enterprise account executives, Solution engineers, Inside sales representatives
Strategic Account Engagement Program, Solution-Specific Demos, Proof of Concept (POC) Offering

Channel Partners
System Integrators, Value-Added Resellers (VARs), Managed Security Service Providers (MSSPs)
Akamai Partner Program, Joint Go-to-Market Initiatives, Partner Enablement Workshops

Website & Online Inquiry
Request a Demo form, Contact Sales form, Free trial/assessment offers
Get a Free Security Assessment, Akamai Product Tour Request, Speak to a Security Expert

Extensive global network infrastructure

Broad security portfolio (CDN

DDoS

WAF

API Security)

Strong brand recognition and long-standing industry presence

Large customer base across various industries

Perceived complexity and high cost for some solutions

May not be seen as a pure-play API security specialist

Legacy perception in some areas

Integration challenges with non-Akamai environments

Growing demand for edge security and cloud-native protection

Expansion of API-driven architectures

Increasing need for integrated security solutions

Further leveraging AI/ML for threat detection

Intense competition from specialized API security vendors

Open-source alternatives for certain functionalities

Economic downturns impacting IT budgets

Evolving threat landscape requiring rapid adaptation