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RxFunction is a medical device company specializing in developing and marketing innovative solutions for individuals with mobility impairments caused by peripheral neuropathy. Their flagship product, Walkasins, is a wearable sensory prosthesis designed to improve balance and reduce the risk of falls in individuals with this condition. The company targets both patients and healthcare professionals through their website, providing resources and information for each group.
Company : RxFunction
Industry : Medical DevicesNeurologyRehabilitation
RxFunction Key Value propositions
RxFunction Latest news
Walkasins by RxFunction | A Peripheral Neuropathy Device
... News & Events · Contact. RxFunction, Inc. 6509 Flying Cloud Drive, Suite 140, Eden Prairie, MN 55344-3307 888.382.3518 · [email protected] · PRIVACY ...
RxFunction, Inc. | LinkedIn
RxFunction, Inc. | 1155 followers on LinkedIn. Exclusive provider of Walkasins Lower Limb Sensory Prosthesis | RxFunction®, Inc. is a medical device company ...
About Walkasins | A Peripheral Neuropathy Device
... News & Events · Contact. RxFunction, Inc. 6509 Flying Cloud Drive, Suite 140, Eden Prairie, MN 55344-3307 888.382.3518 · [email protected] · PRIVACY ...
Lars Oddsson - RxFunction, Inc. | LinkedIn
Honored & humbled 2018 TekneAward recipient! Lars Oddsson, PhD is a distinguished… · Experience: RxFunction, Inc. · Location: Greater Minneapolis-St. Paul ...
RxFunction SWOT Analysis
Strengths
Innovative product addressing a significant market need.Strong focus on research and development.Direct targeting of both patients and healthcare providers.
Weaknesses
Relatively new company with limited brand awareness.Dependence on healthcare professional recommendations.Potential challenges in securing insurance coverage for the device.
Opportunities
Expanding into international markets with high prevalence of peripheral neuropathy.Developing strategic partnerships with hospitals and rehabilitation centers.Exploring additional applications for their wearable technology in other neurological conditions.
Threats
Competition from established players in the medical device industry.Rapid technological advancements requiring continuous product development.Potential changes in healthcare regulations or reimbursement policies.
Top Marketing Strategies for RxFunction
Collaborate with Healthcare Professionals
Partner with healthcare professionals, such as neurologists, physical therapists, and podiatrists, to educate them about Walkasins and its benefits. This will increase referrals, build trust with the target audience, and establish RxFunction as a reputable source of treatment options.
Build an Engaging Online Community
Create a thriving online community for individuals with peripheral neuropathy, providing a platform for sharing experiences, support, and information about Walkasins. This will foster brand loyalty, build a strong sense of community, and create a valuable resource for the target audience.
RxFunction User Persona
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RxFunction Geographic and Demographic Insights
Geographic Insights: The United States holds the largest market share, followed by Germany and Japan. The target market shows a preference for developed countries with aging populations.
Top Countries
United States
60%
Germany
10%
Japan
8%
United Kingdom
7%
Canada
5%
Demographic Insights: The target demographic is largely over 55 years old, with a slight preference towards females, reflecting the higher prevalence of peripheral neuropathy in these groups.
Age Distribution
Gender Distribution
RxFunction Socio-economic Profile
Household and Income Insights: The target audience typically falls within the medium to high-income brackets and often have smaller household sizes, characteristic of older demographics.
Educational and Employment Insights: The majority of target users are retired with University or College-level education, indicating a higher level of awareness and understanding of medical solutions.
Households Size
Income Distribution
Education Level
Employment Status
RxFunction Behavioral Insights
Interest-Based Insights: Target users show interests aligned with an active lifestyle post-retirement, valuing health, family, and leisure activities.
Technology and Social Media Usage: Users prefer YouTube for information and are active on Facebook. They primarily use desktops, indicating a preference for traditional media consumption.
Interests
Device Breakdown
Social Media Usage
RxFunction Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| AposHealth | 35.2% | Telehealth, Diabetes Management, Neuropathy |
| Neuropathy Treatment Centers of America | 20.8% | Pain Management, Neuropathy Treatment, Alternative Therapies |
| ReWalk Robotics | 15.5% | Exoskeletons, Spinal Cord Injuries, Mobility Impairment |
