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RxFunction, Inc. Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Neurologist

Education: Doctorate Degree, Neurology

Age: 55

Gender: Male

Occupation: Podiatrist

Education: Doctorate Degree, Podiatric Medicine

Age: 42

Gender: Female

Occupation: Physical Medicine and Rehabilitation Physician

Education: Doctorate Degree, Physical Medicine and Rehabilitation

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: Neurologist
Education: Doctorate Degree, Neurology
Industry: Healthcare
Channels: LinkedInYouTubeX

Goals

  • Improve patient outcomes for peripheral neuropathy
  • Stay updated on cutting-edge medical technologies
  • Contribute to clinical research for neurological disorders.

Pain Points

  • Lack of effective long-term solutions for chronic conditions
  • Time constraints due to heavy patient load
  • Navigating complex insurance and regulatory hurdles for new devices.

RxFunction, Inc. Geographic Distribution

Primarily focused on the US market due to federal regulations. Limited international presence currently, with small shares in Canada, UK, Germany, and Australia.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 1 or 2-person households, likely retired. Income levels are predominantly medium to high, considering medical device costs.

Employment Status

Income Distribution

Education Level

RxFunction, Inc. Behavior Analysis

Behavior Profile

Seek Clinical Efficacy
Desire Patient Outcomes
Research Medical Devices
Value Safety Information
Focus on Fall Risk Reduction
Prioritize Balance Improvement
Engage with Medical Research
Seek Patient Care Innovation
Utilize LinkedIn
Watch YouTube for Information
Active on Facebook (Patients)
Concerned with Mobility
Interested in Neurological Science
Seek Independence
Attend CME Events
Read Clinical Studies
Overcome Fear of Falling
Seek Easy-to-Understand Information
Engage with Patient Communities

Device Breakdown

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