Top Marketing Strategies for RTS

RTS User Persona

Name:

Alex

Age :

24

Gender :

Male

Occupation :

Twitch Streamer & Content Creator

Industry :

Gaming & Entertainment

Education :

Bachelor's Degree, Film Studies

Preferred platforms

GOALS

• Grow a loyal and engaged community on Twitch and other platforms by producing high-quality, entertaining streams and content
• Secure lucrative brand deals and sponsorships that align with personal brand and values, providing long-term financial stability
• Expand content creation beyond Twitch, exploring opportunities in YouTube videos, podcasts, and potential collaborations

Frustrations

• Struggling to stand out in a saturated market of gaming streamers and content creators
• Facing difficulty navigating brand deals and negotiations, often feeling undervalued or taken advantage of
• Dealing with the inconsistency of income and pressure to constantly produce engaging content

Name:

Sarah

Age :

28

Gender :

Female

Occupation :

Esports Marketing Manager

Industry :

Esports

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Develop and execute effective marketing campaigns that increase brand awareness and engagement within the esports community
• Secure strategic partnerships with endemic and non-endemic brands to expand reach and revenue streams
• Build a strong professional network within the esports industry to stay ahead of trends and opportunities

Frustrations

• Encountering difficulty finding experienced and reliable talent within the rapidly evolving esports landscape
• Facing skepticism from traditional brands hesitant to invest in the esports market
• Managing tight budgets and proving the ROI of esports marketing initiatives to stakeholders

Name:

Mark

Age :

32

Gender :

Male

Occupation :

CEO, Indie Game Development Studio

Industry :

Gaming & Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Secure funding and publishing deals to support the development and launch of a highly anticipated indie game title
• Build a strong online community around the game, generating hype and attracting a loyal player base
• Expand the game's reach through strategic marketing and influencer partnerships, ultimately driving sales and recognition

Frustrations

• Competing for attention in a crowded gaming market dominated by AAA titles and established studios
• Facing challenges in securing funding and resources as an independent game developer
• Managing the pressures of game development timelines, budgets, and maintaining a healthy work-life balance for the team

RTS Geographic and Demographic Insights

Geographic Insights: The United States and China represent the largest markets for RTS, followed by South Korea, Germany, and the United Kingdom, reflecting global esports and gaming hubs.

Demographic Insights: RTS's target audience consists primarily of males aged 18-34, aligning with gaming and esports demographics. However, female engagement is significant, suggesting a broad appeal.

RTS Socio-economic Profile

Household and Income Insights: RTS's audience typically falls within the middle-income bracket and lives in households of 2-4 people, indicative of young professionals and digital natives.

Educational and Employment Insights: The majority of RTS's target audience are employed full-time or are business owners, having attained a university or college level education, reflecting career-focused individuals.

RTS Behavioral Insights

Interest-Based Insights: RTS's target audience is passionate about gaming, esports, streaming, and content creation, indicating a tech-savvy demographic interested in online entertainment.

Technology and Social Media Usage: RTS's audience predominantly uses YouTube, with high engagement on Twitch, Twitter, and Instagram. Desktop usage is significant, but mobile platforms are crucial.

RTS Top Competitors